2 for 1 coupon books?

There's 3 ways to go with these;

1) Offer to distribute them to a Small number of people, like, "New Movers.
I had a "Welcome Book" in which I had GREAT Discount Offers. 2 fer 1 Dinners...FREE Pizzas....$10 Off Anything in the Store...FREE Oil Changes.
I sent them to 100 New Movers each month and charged the participants $200 a month ($2 a book)

They were willing to give GREAT discounts because the Books were going to a Special Audience that they wanted to get in their businesses FIRST...and there were only 100 possibilities.

2) Offer to distribute them to 10,000 local consumers.
I operated a "Val-Pak" Mailing service where I'd charge each participant $495 each. However, because the Books were going to so many people, the participants offered, Mickey-Mouse offers like, 10% Off...$1 Off Dinner...$2 Off Oil Change...free Coke with samdwich.

And...as a result...the participants received Mickey-Mouse response so I was continually replacing advertisers.

3) Offer to distribute them to 2,000 consumers for which consumers would BUY the Books for $20 each.
Sponsors were willing to give "2 for 1" dinners and $10 Off Oil Change and $5 Off Pizzas...etc. Offers were less than the "100 distribution" but more than the "10,000" distribution.

Don Alm

there was a great thread on sowpub (it ended abruptly and left everyone hanging) about an entrepreneur and his discount card program. it was a heck of a business plan, near as I could tell ... but we never got to learn how that book ended as the writer of the posts suddenly stopped posting.

I have searched to the best of my ability to find that thread, with no luck. I guess it is lost n the archives that have not been archived yet.

Don provided some insightful information ...

Robert J.

Employee Discount Cards;
Plastic Cards (similar to credit cards) printed both sides...12 Ads on 1 side, 6 on the "Front". Each "ad" is a discount offer with Name of Biz, address & Phone.
1) Find businesses with total emplyees of 1,000. Either 20 biz with 50 employees each or 1 or 2 biz, like Hospital or County or City Goverment Employees or school districts with 1,000 members. Offer them FREE to employees.
Offer to distribute 1,000 Cards for $290 (The price I got) per advertiser.
10 advertisers = $2,900 18 advertisers = $5,220

2) Offer to distribute FREE for advertisers PROVIDED they make GOOD Offers like 2for1 Meals, FREE Pizza, $10 Off anything in store, FREE Oil Changes.
Get value of Card up to $200 or more and SELL Cards to Employers for $10 ea.
Selling 1,000 Cards puts $10,000 in yer pocket.

With #1, because advertisers pay, their offers will be "mickey-mouse", "10% Off, $1 off, Free Drink with Sandwich, $2 Off Oil Change.

With #2, because advertisers do NOT pay, their offers will be GOOD, because it won't cost them anything until someone redeems the offer.

Don Alm...ben dere done dat