Are there two of them?

This is not a reply to Sandi or Garrett. It's obvious they have their opinions already.

I highly recommend the AWAI Copywriting course. It was recommended to me by my friend Allen Says, the founder of the Warrior Forum back in 2003 -- and what I learned in that course has made me hundreds of thousands of dollars in the 5 years since.

(Goldblogger: My Copywriting Course Arrives!)

My advice?

Don't take the advice or opinions of people that have never owned the products that they pan. All info-products come with a guarantee, allowing you to get your hands on a product and determine for yourself whether it will put money in your pocket or not.

I own tens of thousands of dollars in info-products. I have willingly... smilingly handed over money for an info-product knowing that I will find (what I call) a "key distinction" within it. That key distinction is what I am paying for.

Want an example?

Maybe you have seen Michael Ross's product "The Success Report" advertised here at SOWPUB. I bought that report years ago, and it remains one of the most valuable products I have ever purchased.

Why did I buy it?

For this bullet...

"The element in question has FAR MORE POWER THAN BELIEF and can turn you into a PERSISTENT ACTION DYNAMO capable of achieving anything you want in life."

THAT single piece of information is a key distinction. A piece of info that I would have paid hundreds of dollars to know -- and has made me thousands of dollars.

If the AWAI contains ONE key distinction that will turn you into a better copywriter, then you would be a fool not to buy it. If it helps you to improve your sales letters conversion rate from 1% to 2%, you have just DOUBLED your profits!

What if the AWAI course could help you to improve your conversion rate to 3 or 4%?

Money well spent.


Aloha,

Jason Cain

[Ankesh]

Thanks Jason for recommending AWAI copywriting course.

Disclosure: I have not bought AWAI's course.

Now thats out of the way, wanted to respond to:

All info-products come with a guarantee, allowing you to get your hands on a product and determine for yourself whether it will put money in your pocket or not.

Reviewing these info-products take time. The question of opportunity cost arises. So even when these info products come with money back guarantees, I think searching for reviews online is a good thing to do.

A question needs to be answered before you buy-in: Is that particular course the best course at that price range in the market right now?

----

What are the best copywriting info-products / books that you have read Jason?

(When I've been asked that question, I always reply: start with Joe Sugarman books.)

Originally Posted by Ankesh

What are the best copywriting info-products / books that you have read Jason?

I decided to change the question to PRODUCTS instead of books.

The best copywriting products I have read...

1. How to Turn Your Web Site Into An Unstoppable Sales Machine! by Marlon Sanders (His bullet writing method is the one I use.)
2.The Robert Collier Letter Book
3. Breakthrough Advertising -- Eugene Schwartz
4. AWAI Copywriting Course
5. How to Write a Good Advertisement by Victor O. Schwab
6. Triggers by Joe Sugarman
7. 2,239 Tested Secrets For Direct Marketing Success by Denny Hatch
8. Method Marketing by Dension Hatch
9. Tested Advertising Methods
10. Scientific Advertising

Hi, Jason,

Thanks for dismissing my comments so handily. Yes, I have made up my mind about AWAI. Read the following and you'll know why.

I have seen and read AWAI training materials etc and I was NOT impressed. As a copy writer with over 40 years experience, I can say that the content is minimal in quality and virtually nonexistent in depth and breadth. It's good only for neophytes to the world of copy writing.

I'm glad it helped you but, for most folks, it'd be a waste of time and money. There are much better offerings out there for the money.

Sandi Bowman

Jason said: "This is not a reply to Sandi or Garrett. It's obvious they have their opinions already."

So Sandi replies: "Thanks for dismissing my comments so handily. Yes, I have made up my mind about AWAI. Read the following and you'll know why."

After reading further into your post, Sandi.. I fail to understand why you even bothered to make the original one! Just because YOU don't agree with others, doesn't mean the product is all bad.

"I have seen and read AWAI training materials etc and I was NOT impressed. As a copy writer with over 40 years experience, I can say that the content is minimal in quality and virtually nonexistent in depth and breadth. It's good only for neophytes to the world of copy writing."

Maybe, just maybe, it is meant for "neophytes to the world of copy writing".

While your interest may well lie in the "quality", others (Jason isn't alone in this,) look for the hidden gems that help them move forward.

I've purchased and read a lot of what you might consider "junk". But, there's always that one hidden gem which gives you an "ah ha!" moment that either fills a "gap", gives you new insight, or leads you toward development of a product of your own.

And, many times my "ah ha" moment has lead me to develop a product that has put some serious and welcomed income into my bank account.


Pete

Hi, Pete,

IF you'll go back and re-read my original post, I was asking, not about AWAI course, but whether there were TWO Michael Masterson's or if everything on the internet under that name are by ONE PERSON OR TWO. The title should tell you I wasn't asking about the course.

Since the sub-topic of AWAI course came up, I chose to respond. Yes, I did make my mind up regarding the course after reviewing it, thanks to a friend who owned it. She didn't feel it was even worth finishing as she was terminally ill at the time (since deceased). It was a gift to her to keep her spirits up and mind off her illness.

No more explanations but IF someone can ANSWER THE ORIGINAL QUERY, it would be much appreciated. Maybe no one knows for sure? Several have taken an educated guess but, apparently, no one knows for sure? Hmmm.

Sandi Bowman

Originally Posted by Sandi Bowman

No more explanations but IF someone can ANSWER THE ORIGINAL QUERY, it would be much appreciated. Maybe no one knows for sure? Several have taken an educated guess but, apparently, no one knows for sure? Hmmm.
Sandi Bowman

OK then. Rather than make my own statement, I'll let Google do the talking. Put the following search term into Google...

Michael Masterson, Mark Ford

Just copy and paste that exact search. Then read all the comments - you'll see why he changed his name.

As for polarising people - the people who think highly of him more often than not are piking his info products though affiliate links. This just shows the level of people they are prepared to work with for a few quid.

Regarding a copywriting education, some of the best sources are in fact FREE.

Namely...

www.thegaryhalbertletter.com
www.bencivengabullets.com
www.infomarketingblog.com
www.makepacetotalpackage.com
www.hardtofindads.com

Then you can get USED copywriting books from Amazon and Ebay for a few shekels. Anything by;
Vic Schwab
Joe Sugarman
Ben Suarez

etc, etc.

Cheers

Thanks, Garrett,

Had already done that prior to my initial post but results were not definitive as to whether there are one or two people posting under 'Michael Masterson'. As for his (well, one of them if there are two MMs) real name, it's Mark Ford, based on the info I have available.

Thanks for the responses and interesting, if not particularly enlightening, thread, folks.

Sandi Bowman