What is Spam?

[Ankesh]

Thanks for asking Matt.

If you personalize the emails in detail - then most people won't consider it a spam. If people realize that you've spent time on the email - then most of them won't consider it a spam message*.

* Depends on what you're selling too. If you sell the blue pills - yes it'll still be considered a spam.

In summary: No personalization = spam. Only name personalization = spam too. Detailed personalization = not spam.