What is the "lipstick effect", and why is it important?

[Dien Rice]

Originally Posted by Pete Egeler

Take the time to read the information provided by clicking the links. It's not just L Oreal.

Hi Pete,

You're right - I think the answers to most of Michael's questions are in the links. I didn't have the time to write a full post just now, so I just wrote a quick summary and included the links for further info.

However, there are other items which sell well during recessions. The news is full of "doom and gloom" - but clearly that's not the only case, there are always exceptions. Anyone else have any other suggestions? Let's try to be constructive.

Best wishes,

Dien