How will Barack Obama as president affect YOUR business?

Do you believe in testing?

Do you believe in making an offer to your market and getting a response, establishing a "control" ... and then making another offer, different from the first in some way ... testing #2 v #1?

Do you believe in testing?

How much do you believe? Do you believe enough to think that 90% of everyone who run a business MUST eventually fail if they don't test? Don't all of us here know that bankruptcy awaits those who do not know and heed their market?

But guess what? Barack Obama does not believe in testing. John McCain does not believe in testing. Nancy Pelosi does not believe in testing.

They believe in putting a gun to your head and taking your money and using it for whatever THEY want, whether anybody else wants it or not. Many of them ... especially those on the left ... have pretty strong disdain for even the idea of profit.

They totally don't understand the concept of testing one idea against another, to find what the market really wants and will pay for and use and value. Nor do they care. Nor do they need to care.

Barack Obama has a gun, almost no experience, and certainly no inclination to find out what anybody else wants and actually deliver it ... no matter what he may say ... no matter what you may think or wish.

It astonishes me when marketers who live & die by testing act as if government is a totally different critter that can get the results people want without ever testing any idea ... ever.

How can you get the results people want when you do not know ... or have any way of finding out ... what people want?

One of these clown marketers - pardon me, but they absolutely are clowns - someone whose name has been spoken here, often, with great reverence, wrote a long blog post a few months ago about how happy and proud he is to pay taxes and why we all should feel the same way.

This is a man who claims to believe in testing. He certainly tells his clients to do it. Why on earth would anyone ever be happy and proud to give their money to an entity that does not have a clue what their market actually wants ... and does not care ... and will never test anything ever? What do you call someone who is happy and proud to give their money to the guy who has a gun pointed at their head?

Not testing is the road to oblivion. A Republican here and there may have some inkling of that ... some of them actually have run a business. No Democrat anywhere has even the slightest idea ever of testing one idea against another with their market. Most are proud of the fact they have never ever worked for a living, let alone ever run a business. They don't care what the market wants, because they are smarter than the market.

As for our recent election, well ... the Republicans nominated a socialist. And the guy who beat him is one click to the left of that. As someone else said, just look at his voting record.

The U.S. is led by arrogant people who are going to give the public what THEY (the politicians) want. They do not care what the public wants and do not care how much money they spend or how they spend it. Bankruptcy? HAH! They can always take more money from you. Or just print it, for pete's sake.

I guess maybe that clown marketer is right. The laws of marketing don't apply when the money is free.

Richard Dennis