How will Barack Obama as president affect YOUR business?

Do you believe in testing?

Do you believe in making an offer to your market and getting a response, establishing a "control" ... and then making another offer, different from the first in some way ... testing #2 v #1?

Do you believe in testing?

How much do you believe? Do you believe enough to think that 90% of everyone who run a business MUST eventually fail if they don't test? Don't all of us here know that bankruptcy awaits those who do not know and heed their market?

But guess what? Barack Obama does not believe in testing. John McCain does not believe in testing. Nancy Pelosi does not believe in testing.

They believe in putting a gun to your head and taking your money and using it for whatever THEY want, whether anybody else wants it or not. Many of them ... especially those on the left ... have pretty strong disdain for even the idea of profit.

They totally don't understand the concept of testing one idea against another, to find what the market really wants and will pay for and use and value. Nor do they care. Nor do they need to care.

Barack Obama has a gun, almost no experience, and certainly no inclination to find out what anybody else wants and actually deliver it ... no matter what he may say ... no matter what you may think or wish.

It astonishes me when marketers who live & die by testing act as if government is a totally different critter that can get the results people want without ever testing any idea ... ever.

How can you get the results people want when you do not know ... or have any way of finding out ... what people want?

One of these clown marketers - pardon me, but they absolutely are clowns - someone whose name has been spoken here, often, with great reverence, wrote a long blog post a few months ago about how happy and proud he is to pay taxes and why we all should feel the same way.

This is a man who claims to believe in testing. He certainly tells his clients to do it. Why on earth would anyone ever be happy and proud to give their money to an entity that does not have a clue what their market actually wants ... and does not care ... and will never test anything ever? What do you call someone who is happy and proud to give their money to the guy who has a gun pointed at their head?

Not testing is the road to oblivion. A Republican here and there may have some inkling of that ... some of them actually have run a business. No Democrat anywhere has even the slightest idea ever of testing one idea against another with their market. Most are proud of the fact they have never ever worked for a living, let alone ever run a business. They don't care what the market wants, because they are smarter than the market.

As for our recent election, well ... the Republicans nominated a socialist. And the guy who beat him is one click to the left of that. As someone else said, just look at his voting record.

The U.S. is led by arrogant people who are going to give the public what THEY (the politicians) want. They do not care what the public wants and do not care how much money they spend or how they spend it. Bankruptcy? HAH! They can always take more money from you. Or just print it, for pete's sake.

I guess maybe that clown marketer is right. The laws of marketing don't apply when the money is free.

Richard Dennis

Hey Dennis,

Thanks for the rant. Couldn't agree with you more.

However, I've been thinking this over, and I think I have come up with the perfect world-class financial solution. See, the gummit . . . as a certain SOWPub celebrity might say . . . instinctively knows that borrowing/printing money is THE solution to all problems in the country. Well, then, why not . . .

Install a special mint-quality printer in every household, and supply everyone with a stack of special money-quality paper too. Then, every morning when us ordinary citizens get up, all we have to do is fire up our mint-quality printers and print up as much money as we need for the day.

End of money problems for the whole country! Instantly!

The poor, the middle class, even the rich . . . EVERYONE will have enough money to take care of their daily needs.

And the markets? Commerce? Why, it might take a little time, but they'll eventually go through the roof! Once people realize they can buy anything they NEED, they'll naturally start WANTING things they previously thought they couldn't afford. And, following the gummit's sterling example, they'll start printing enough money to start buying the things they really want in addition to just what they need.

Want some Apple stock? IBM? Google? No problem!

Big screen TV? iPod? iPhone? New car? New house? College tuition? No problem!

Taxes? No problem! The gummit can tax as much as they want as often as they want . . . we just print up enough to cover all the taxes for the day, the week, the year . . . whatever!

Want to save some money? No problem! Print up however much you want to save and go put it in the bank. No need to bail them out, the banks will make out like bandits!

The rising price of gas? No problem! If it goes up today, just print yourself a little more for tomorrow.

Illegal aliens? No problem! We'll give them mint-quality printers too! Heck, we'll even send printers to their relatives back home. That way the illegals won't have to send their hard-earned cash out of the US, and that, of course, will help boom the economy because they’ll spend it here.

Obviously, this really IS the ultimate financial solution, and there is no doubt in my mind that once we implement it here in the US, it will spread like wildfire all over the planet. Just think:

All people everywhere will be happy!

War will end!

All merchants everywhere will be happy!

Prosperity will abound!

All gummits everywhere will be happy!

They can raise taxes as high as they want!

Everyone . . . and I mean EVERYONE wins!

Wheeeeeee!!!!!!!

---- Hugh

P.S. Remember, it is not MONEY that is the root of all evil. It is the LACK OF MONEY that causes poverty and crime. Wow! This solves crime too! When criminals can print their own money, they naturally lose their desire to steal it from others. And then people won't have to buy guns to protect themselves from the criminals, and they'll stop accidentally shooting each other like they do now. Man, I'm REALLY getting excited now!!! The benefits of this program just don't end!

P.P.S. Now Dennis, lookie-here. I know what you're thinking. But don't go getting technical on me. Sure, I know testing is important. And yea, sure, money should be backed by gold or something like that, but you must understand . . . we have a financial CRISIS here . . . we must take BOLD steps . . . we must act FAST . . . we all must SACRIFICE. If we take the time to test this idea before we implement it broadly, why, the whole country could be lost. The WORLD even! I'm SERIOUS, man. We gotta push this though Congress NOW!!!! I mean, are you tracking with me on this or are you some kind of a fiscal-conservative nut-case stuck in some long-gone people-have-to-earn-it-the-hard-way yesterday?

P.P.P.S. I don't know for sure . . . I'm not an eco-scientist or even a quazi-wacko environmentalist . . . but I think this might even solve global warming.

PEACE, BROTHER! : )