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"How to Get AnyBody to Do Anything" - Hanes
Hi,
Thanks. I love the way the writer of this book bushwacks and blackmails THE affluent and gets them to FORK over their cash. When 5 seconds before they had NO INTENTION of giving a dime. By the way. The REASON You will not have heard of this R. Philip Hanes Character is he works in the south mostly. Much of his mayhem is in southern cities. AND he focuses on revitalizing town centers by bringing THE ARTS to town. Ok. Let me share a short story to get you Salivating over this book packed full of clever sales and strategic thinking. Mr Hanes gets a call from the mayor of ABC Town. The mayor has promised to Create a Theater for The Arts in his campaign. But now he can't raise the money. He asks for help. I - Hanes asks for the names of the 5 richest folks in the Mayors district. II - Then Hanes Works the phones to find Friends of Friends of Friends who can Refer him to people - ON the Ground in the Mayors town who are Sympathetic. And willing to help. III - BEFORE Hanes gets into an airplane. He's lined up 5 or 6 locals (BY REFERRAL) willing to donate 100K each to the project. IV - Hanes flies down and holds a cocktail party for the RICH. The Best Entertainment, at the Biggest Mansion, Best food, drink and music. HANES Gives a carefully scripted TOAST. He compliments the 3 managers of 3 different billion dollar corporations. Has them introduce their wives and children. They ALL agree that their families would benefit from the Mayors Art Center - if only they could find the Funds. V - Then Hanes STICKS in The Knife. ASKS for people to stand up and Give 100K or more to the Art Fund. #1 - #2 - #3 - #4 - #5 - #6 - of his SEED MONEY Friends Stand Up and FORK over 100K. THEN The Entire ROOM full of people Physically TURN and look at the BIG Managers with the BIG Budgets and DEEP Pockets and all the family, wives and kids... They sheepishly FORK over the REST of the 1.3 million required. BRILLIANT. Mr Hanes uses OPM to force people to give using PEER Pressure. Thanks, Glenn ================ ================ IF You Enjoy Books So Good They Make You Money - We've put together A Booklet Containing 16 of The Books That Have Made Mentors and Clients The Most Money... http://cgi.ebay.com/ws/eBayISAPI.dll...:L:LCA:US:1123 |
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