I am now a TWITTER...ATTN: Pete Egeler

[GordonJ]

Originally Posted by GordonJ

That being said. Later this evening, I'll give you a detailed reason why.

Here are my reasons WHY I think so many people could benefit from Marlon Sanders newest work, Ockham's Razor Income System.

First it is very thorough. Very detailed about all the nuances of how to market stuff on the Internet.

It can get very complicated, unlike the good old days (yesterday for some of us) where you found a market of buyers and created/found something to sell them, and then promoted to them. Pretty linear operation...direct response is simple compared to Internet marketing.

So Marlon gives great detail about all the various ways to PROMOTE.

We use to have Products, Prospects and Promotions.

Marlon has boiled this down to an even simpler formula:
Products (he calls them Innovative Products)
PROMOTION

And Ockham's Razor Income System is divided into these TWO main parts. He starts out with the PROMOTION aspect and points to studies conducted by Harvard Business School to prove his point...those who promote the most, make the most money. Pretty simple really.

Yet today, in this recession, one of the first things that get cut from a big corporate budget is their advertising and sales force. And they wonder why they are losing money?

Marlon sets forth his Master Plan of advertising, a six part method.

He spends this first section giving you tested and proven methods that he has used online since the mid 90's.

The first part of Ockham's Razor Income System gives great detail on WHAT to do and HOW to do as concerns promotion.

Now, my opinion, based upon my interaction with thousands of people over the years online at this forum and the ones before this is...the vast majority of the younger generation are clueless about basic business principles. And that can be said for my generation of boomers who have held a job for 30 years too.

They aren't grounded in fundamentals.

And I think that Ockham's Razor Income System provides the basic OVERVIEW and gives fundamentals.

It is the ONE work that I've read that contains the basics along with the how to and what to methods that work from a broad marketing perspective.

In part two he goes into INNOVATION. This is what keeps a company in business for the long haul. Not resting on its laurels.

Suarez Corporation Industries is known for its cutting edge INNOVATIONS in both products and PROMOTIONS. Ben Suarez "gets" it. And he tests, tests, tests.

Marlon Sanders credits Ben's first book, SuperBiz, with getting him started in the remote direct response business. A few of our readers were given this book when they came to Canton for a meeting. Still a great read.

Anyhow, for 55 dollars, you'd be hard pressed to find anything that contains that much information...but even more importantly than the work is the WATCHING and participating in what Marlon is doing.

The One Time Offer, the upsell, the marketing, the promotion, the copywriting the follow through, what comes next.

Man, you have a complete blueprint on how to conduct a successful marketing campaign. IF you observe what is happening, you'll think that 55 bux is a true bargain.

LOOK at what the Big Dogs do...and say. And you'll see why they are the Big Dogs. Even little pups can learn a trick or two too...even us small potatoes types who like to fly under the radar... Ockham's Razor is a classic Internet takeoff. Watch where it flies too.


Gordon Jay Alexander