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Mr Whipple says... "Don't squeeze the Charmin!"
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Thanks for those links! On squeezing the Charmin ad... I wonder if it worked partly because it told people NOT to do something... DON'T SQUEEZE THE CHARMIN! Of course... when people are told NOT to do something... The first thing they'll do is do the forbidden... The appeal of the forbidden fruit! Which could lead to more sales, when used right... Great example of a successful ad. - Dien Don't Click Here! . Last edited by Dien Rice : February 11, 2009 at 08:32 PM. |
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