Why Internet experts fail most businesses..

Hi Linda,

That was a great post! Very thought-provoking.... :)

> 1) WORDS SELL! Words are electric. People
> are magnetic. Put them together and you have
> magic!

I fully agree here.... Using the right words, in a particular way, can be incredibly powerful. It's due to the emotional power that words convey....

> 3) Graphics sell, too. ZDNet just released a
> study in which they actually strapped gear
> onto the heads of surfers to SEE AND TRACK
> what they look at. Number one with the
> eyeballs every time? Graphics. BUT... if the
> graphics are accompanied by weak WORDS, the
> site did not sell! PAir a picture of the
> product with ELECTRIC WORDS and you have a
> winner. I'll save the tidbit about the
> hotspot on your page for later. : )

I have to agree here too.... :) It's also to do with the emotions that graphics can convey....

An image can be so powerful, that seeing it only once can change the course of an election....

I read that in 1968, the US Presidential race was between the incumbent Democrat Lyndon B. Johnson (who was president after JFK's assasination), and Republican Barry Goldwater.

LBJ's campaign ran a TV ad that became very controversial. Here's a description....

A little girl is seen picking flowers in a big field with blue skies. An authoritative male voice is counting down. When the countdown finishes there is a big mushroom cloud from an atomic bomb.

The implication of the ad was that, if Goldwater was elected, he would plunge the US into nuclear war.

The ad was only run once, because it was so controversial. Nevertheless, the effect of this image was so strong that it helped Goldwater lose the election.

> To add to the confusion, there is a
> "marketing program" fad running
> rampant on the Internet. Supposedly, if you
> "follow the program," success will
> follow. If I had a nickel for every person
> that has asked me why these programs aren't
> working for them, I'd rival Bill Gates for
> net worth!

> The reason is simple. Marketing is one
> teensy weensy step of the path to success.

I'd say that 95% of the books or other marketing materials I've come across tend to say essentially the same thing.... There are a few which stand out from the crowd though (such as Remote Hypnosis).

I still believe it's worth reading widely, since some books are worth reading just because of one chapter, or even in some cases just a few pages can be worth the price....

> I am very proud to say that I have been
> working my butt off writing just such a
> program. I have pulled more late nights in
> the last 4 months than most people do in
> their lifetime.

> It's a BIG dream - but I hope to be a small
> part of teaching people what REALLY works on
> the Internet and how to avoid lining
> anyone's pockets by paying for garbage that
> won't work for their specific business.

> Wish me well... it's almost ready and I have
> people lined up and waiting for it! : )

That's great Linda! I am confident that your program will help people make it, and to enjoy success!

Thanks Linda.... I like those who aren't afraid of "rattling the cage" a bit.... :)

- Dien