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Old April 20, 2009, 03:06 PM
Phil Phil is offline
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Join Date: Sep 2006
Posts: 1,857
Default Re: Cover letter advice needed...


In my opinion it's all about Digging deeper into particular threads and pulling a few Rabbits out of the bag...

I've re-posted parts of my Encrypted message... Including Copying and pasting a few of those Golden nuggets from the Article source referred to... And a few Hints too...

"You want to be creative, but play to your strengths," says Mr. Barefoot.

How To Market Through Other People's Blogs:

"Getting a blogger to write about your company before you (participate on their blog) is like asking a person to marry you without a first date," says Denise Wakeman, co-founder of the Blog Squad, a Los Angeles-based consulting firm that advises businesses on how to use blogs as part of an online marketing strategy.
Others say personalizing a pitch can sometimes win a mention without participation in blog discussions. Darren Barefoot and Julie Szabo recently co-authored an online book called "Getting to First Base: A Social Media Marketing Playbook." To promote the book, they played to the romantic angle of the title by sending personal, hand-written letters asking 10 influential bloggers to review the book.
They enclosed each letter in a sticker-studded, perfume-scented pink envelope. In each letter, they included the address of a Web site set up just for the recipient, where the blogger would find a two-minute video message from the authors welcoming him or her to read the book. The idea was a hit: Almost every blogger wrote about the experience.
Mr. Barefoot and Ms. Szabo took another creative approach to promote a new line of printers for Brother International Corp. (Canada) Ltd., one of their clients. To ask bloggers to review the printers, they created pitches in the form of comic strips customized for each blogger. The duo found pictures of the bloggers online and pasted the images into the strip.
"You want to be creative, but play to your strengths," says Mr. Barefoot. "If you are a T-shirt vendor, for example, create personalized T-shirts for each blogger."

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