Different Business Models of Publishing & Marketing

Online marketing is one of the newest fields in which products are being given a global feel and look. It is quite a vast field and involves many sub aspects which need to be properly understood in order for a product to be marketed online properly.

The primary elements of online marketing that need to be understood are the business models that are currently prevalent. Primarily, a total of four models are being used by different businesses.

The first one is known as e-commerce and involves B2B transactions and B2C transactions. B2B or business to business transactions are ones that take place between business with the supplier being one business and the customer being another business. These transactions are online in nature and are taking place in large numbers due to lots of businesses now going online.