Where are you on your journey to getting your Toll Position

Getting your product in stores today is not as easy as it was say in the 60s and 70s.

There were more independently owned stores back then. So you could go into almost any store and talk to the owner.

Today with the large chains owning most of the market, you need to present you idea to a buyer at the main office of each chain.

I know that sounds easy, just fly to Wal-Mart's office and present your product but that won't happen.

You need to find someone such as a rep agency that already has a relationship with the buyer for department that your particular item fits into.

I know someone will say that is not totally true. I agree if you have the next greatest item such as a chemical that will turn lead into gold, they will roll out the red carpet.

I know that is an exaggeration, but I hope you get the idea.