Where are you on your journey to getting your Toll Position

Phil:

Thank You!!! for all the great information.

I have been in contact with Howard Cossman on numerous occasions and will be contacting him tomorrow, thanks to your reminder.

I have ever book, CD, and tape that E. Joseph Cossman had put out including the information currently available on Howard Cossman's website.

Howard Cossman recently told me that they are going to bring out DVDs of his father's complete seminar. I will own them when they are released because I have learned so much already and want to learn more.

Maybe one of the modern Toll Position winners will put out a book or course and I will buy that.

Over my 54 years of life I have purchased 100s of marketing and business books but never until rereading Harvey Brody's manuals that I bought in the 70s and then really getting into E. Joseph Cossman's material have I ever really put my efforts into one direction. I have always jumped from one great thing to another.

But no longer. I am only going to work on getting a Toll Position.

I have to take a new look at all my products as far as marketability and their pricing structure.

From there I am going to figure out if it is time to throw in the towel.

I know the Service Round Table very well. It is a great organization.

Again Phil! Thank You for the advice. I always appreciate peoples help.

Bob,

Thanks for asking and sharing.

There is no Rule that says you cannot sell via some form of Direct Marketing. There is no Rule that says you Have to sell via Retailers.

Now with Cordgrip you really only have two Main markets for this...

Market #1: The homeowner Who is fed up with winding up their cord then having it lay around somewhere. They are the one who want extra Ground Space and would like to hang it.

Market #2: The tradesman Who is Forced, by construction site policy (which is really governed by insurance companies who offer lower premiums for Policies which promote safety), to Hang the cord off of the ground. Some sites provide these for use by tradies, others do not. General tradies who are not Forced to hang their cord will just loop up the cord, knot it and keep using the tried & true method of cord management.

For the homeowner some kind of Catalogue could work - as has been mentioned. And $2-shops and hardware stores. Could even try door-to-door. Check out the Miracle Polishing Cloth http://www.miraclepolishingcloth.com request their free sample. It comes with Instruction on how to sell it. This is ideally what Reps want - proven sales techniques.

For the tradie, you could find a tradie mag and run an ad. But I'd approach a highrise construction site admin building and ask for a copy of their List if Contractors (contractors list). If they ask why tell them you're looking for a job - sites don't generally hire off the street anymore so you won't be offered work right there and then. This will give you a list of Companies that are forced, at least on one site, to use Safe Cord Techniques. A letter sent to those companies selling maybe 10/20 at a time for them to give to their tradies might yield results. As too would a letter sent to the construction company who is running that job.

Here's some I prepared earlier...



This is a picture of what is used on construction sites all around Brisbane. So abundant are they, a walk around a site will often find one or a few laying on the ground discarded and unused. And as can be seen from the pic, they can be hung on a door handle, over virtually anything and have a tear-drop shapped thing for hanging on a wall. These are obtainable from Safety Shops like RSEA http://www.rsea.com.au/stock/categories

Michael Ross

Michael,

Thank You!!! for the great ideas.

You are 100% right when you said the only two markets are homeowners and the trades.

I never thought of construction sites before.

I will look into that idea.

All the feedback from everyone gives me hope.

Thank You!!!

Whenever I've created a Product or a Business Program....I've "used" the "services" of my "Local News Media"....Newspaper, Radio & TV.

These people are ALWAYS LOOKING for ways to "FILL THEIR SPACES"...either print, audio or video....why?....so they can SELL ADVERTISING!

Advertising dollars pays for ALL media....providing money to Execs, Shareholders, Employees and Stars of Shows.

The way I've "Used" them is....
Newspaper - Print a Story about my Product or Program
Radio - do an Interview of ME talking about my product or program
TV - do a live interview of ME Talking and Showing my Product or Program

Now...these Media Items in small local markets can then be used to get MORE "Free Publicity" in larger markets....and the MORE exposure you get, the MORE products or programs you can sell.

So...I will bet ya that a small, Local, TV Station has a program (I've even gotten MY products and programs ONTO the News Shows)....that will TAPE you talking about your product AND....they will GIVE YOU a Copy of the Tape which you can use to send to other TV Outlets.

All for FREE!

Don Alm

Bob,

Just a quick point... Maybe a few tips and ideas...

When you were referring to Cordgrip... Google suggested that I checkout and review the following product...
http://www.thecordgrip.com/

As mentioned in other posts and threads...

Caution and innovation on the naming/re-naming and selection on the Endless world of marketing Specialized niche products... Toll Positions too...

It's always very important to Analyze just how other consumers and businesses use their Google tools before they decide on any Business dealings these days...

Here's a Great affordable Money making tool and resource when it comes to the Coining of names, words and Niche Keyword brainstorming... Fortunes still to be made in and with Domaining too...
http://www.visualthesaurus.com/

Phil

Adman:

Great idea for free publicity.

Phil:

Great info on how to use Google to name a product and great money making tool.

Thank You!!! both.

This sure is a slow process.

I wish I knew someone who had distribution channels already setup.

I have some reps showing my HAND-LR to some retailers, but the process can take up to 6 months or even more.

I have a couple of reps interested in my CORDGRIP. They will be presenting it to heating and air conditioning distributors.

Also I sent e-mails to a number of companies that sell safety products but so far no replies.

This is not a get rich quick scheme.

Hello Bob, Your products reminded me of when i was a member of the Handyman Club of America, they would have products sent to me for testing and review.
Here is a place to start for getting your product included.
http://northamericanmediagroup.com/P...ngprograms.htm

M.Sturgis:

Thank You!!! for the great idea.

They are always appreciated.

I just found from my sales rep that both Rite Aid and Navarro Discount Pharmacies have turned down my product the HAND-LR.

So far all I have been doing is spending a lot a money trying to promote my products with nothing coming in. Can't keep that up for much longer.

I guess I have been hoping that someone that has made it would finally give me the help I need.

But as we all know that isn't happening and why should it. Those that have don't who anything to those of us who haven't.

I know right now I am a bummer. But I have been at this a long time with nothing to show for it but a checkbook that is getting emptier and emptier.

I know I have learned a lot but that don't pay the bills.

Is it time to throw in the towel?