Where are you on your journey to getting your Toll Position

Bob,

Thanks for asking and sharing.

There is no Rule that says you cannot sell via some form of Direct Marketing. There is no Rule that says you Have to sell via Retailers.

Now with Cordgrip you really only have two Main markets for this...

Market #1: The homeowner Who is fed up with winding up their cord then having it lay around somewhere. They are the one who want extra Ground Space and would like to hang it.

Market #2: The tradesman Who is Forced, by construction site policy (which is really governed by insurance companies who offer lower premiums for Policies which promote safety), to Hang the cord off of the ground. Some sites provide these for use by tradies, others do not. General tradies who are not Forced to hang their cord will just loop up the cord, knot it and keep using the tried & true method of cord management.

For the homeowner some kind of Catalogue could work - as has been mentioned. And $2-shops and hardware stores. Could even try door-to-door. Check out the Miracle Polishing Cloth http://www.miraclepolishingcloth.com request their free sample. It comes with Instruction on how to sell it. This is ideally what Reps want - proven sales techniques.

For the tradie, you could find a tradie mag and run an ad. But I'd approach a highrise construction site admin building and ask for a copy of their List if Contractors (contractors list). If they ask why tell them you're looking for a job - sites don't generally hire off the street anymore so you won't be offered work right there and then. This will give you a list of Companies that are forced, at least on one site, to use Safe Cord Techniques. A letter sent to those companies selling maybe 10/20 at a time for them to give to their tradies might yield results. As too would a letter sent to the construction company who is running that job.

Here's some I prepared earlier...



This is a picture of what is used on construction sites all around Brisbane. So abundant are they, a walk around a site will often find one or a few laying on the ground discarded and unused. And as can be seen from the pic, they can be hung on a door handle, over virtually anything and have a tear-drop shapped thing for hanging on a wall. These are obtainable from Safety Shops like RSEA http://www.rsea.com.au/stock/categories

Michael Ross