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#1
May 20, 2009, 08:41 AM
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That's interesting, thanks. All I did was...
The 3 readership paths I did were a lot less complicated.
1) I want to read everything (headlines + body copy). 2) I'm willing to read a little (headlines only). 3) Listen buddy, GET TO THE POINT NOWWW! (lines + phrases highlighted in yellow). Of course each path is crafted so it makes sense, independently of the others. Cheers. -- TW 
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