Do you have any questions for a Best Selling Author?

[GordonJ]

Originally Posted by rezbi

I have a question more related to the DM side...

Obviously you've learned how to sell via DM in order to make this work, or you know someone who has... my question is, where did you learn the DM and is there a specific course you can recommend if you had to choose one?

I'm sitting down at 10 AM this morning (EST) and starting my interview with the author and I'll post his answers to all of your questions later this evening or first thing in the morning.

Regarding DM. I've been involved for decades, so I understand it. As for the publisher who sold the 1.6 million copies of one book, it is Green Tree Press, Inc. in Erie, PA.

I'm in Erie now and I've been given a pass to the basement archives and have seen the little classified ads that started the business in 1974 all the way up to the 200,000+ dollar ad most recently run, a full page ad in a magazine. Green Tree Press, founded by Ernest P. "Bud" Weckesser, PhD. is one of the most successful DM book publishers in American History.

To answer your question about learning DM. I always suggest people start with 7 Steps to Freedom II by Benjamin D. Suarez (available at Amazon for a few bux) BECAUSE...

it is very detailed, even DRY business reading in some places, but it covers the DM industry not only from an A to Z manner, but the history of Ben's company, and how it started as a one man band in his basement, is pretty much a template that can be followed by anyone today.

Of course Ben moved out of his basement and today his company, Suarez Corporation Industries (SCI) employs over 500 people and does a quarter of a Billion dollars of business a year. And Ben would be the first to tell you that TODAY, DM is still a viable business for anyone to start.

I'm trying to persuade Pete Zesinger, the owner and CEO of Green Tree Press, Inc. to bring out a step by step, A-Z, nuts to bolts "course" on how to start a direct marketing company TODAY, from your kitchen table and to be able to sell your own products as successfully as he has. Pete has been the President of GTP for the last 20 years and is about to expand his company with a Globabl Digital division and an ON DEMAND publishing division which will change the game completely.

What questions would you want answered IMMEDIATELY, and I'll ask Pete today, and see if we can extract some good stuff from him.

I'm like a kid in a FREE candy store...I'm seeing ads that haven't been seen in 35 years and I'm getting to see all the TESTS that took place, for example, Dr. Weckesser ran about 10 different headline tests for one book, it is amazing what ONE word change can do for your sales.

This kind of real life, actual tested and proven results are nearly impossible to find...I'm a lucky guy...and you all are lucky forum members, cause I'm going to be sharing my findings with you.

OK, I've got to go and talk to the guy who has sold 1.6 million copies of one book and has 6 titles that he has had published...and I'll find out what he is working on NOW.

Stay tuned.

Gordon Jay Alexander