Please Help me with a Cold Calling Procedure....(Don? Skip?)

Hi Kathryn,

The only draw back to phone selling compared to face to face is you get to place a sample into the prospects hands face to face.

So, this is the phone pitch I used for the magnetic memo boards, that worked just as good as face to face for me. In fact because I only had to travel to the "HOT" prospects I did better then face to face time wise.

Change the follow to suit your product.

Beginning of Phone Script

1. Call the business and ask:

Could you tell me the name of the person responsible for your
advertising?

2. Upon contact with that person I say the following:

Mr. Brown, in conjunction with the real estate firms in
Dutchess County we are giving a free gift to all new
homeowners in your area. We would like to recommend your
business to all of these new homeowners. Does that sound
like something you would be interested in?

3. Once I get a yes I say:

The investment is small and you can see the product with your
business information in place at no obligation. Would you like
to take a look at one?

5. Upon a yes answer I say:

Good, I will special deliver one to your office today. You can
take a look at it and I will call you on (day of week--two days
later) to see what you think, OK.

6. Upon a yes I say:

I will send the Sample Sheet right away. The only thing I ask is
that if you decide not to take advantage of these Sheets, you
will return the sheet to me in good condition. Fair enough?

7. I send the Magnetic Sheet with a form that has to be signed
that states they received the Sheet. Included with the Sheet is
a sales letter. I then call at the agreed upon time.

End of Phone Script

If you can not deliver the sample yourself get a retired person and give them gas money plus a few bucks for their trouble.

This worked like a charm for me.

Best of success,

Skip Rosell