ANSWERS from a best selling author.

[GordonJ]

Originally Posted by donsonic

Gordon,

Thanks for your prompt and brutally honest reply. I do appreciate you taking your time to assist in helping a dedicated fellow infopreneur .

1. For what you say, looks like the Biz opp is pretty HOT at this time! What would you suggest as the best way to reach this market? Offline ads in Income Opportunites, Money Making Opportunities, Home Business Opportunities magazines, as well as online websites like Entrepreneur etc?
Interested in marketing a series of reports to help people "Beat Recession."
Looking for cost effective and targeted ways to reach qualified buyers.

2. For the Macintosh market I see there is a huge potential for selling "How To Make Money With Your Mac" types of products. I am quite an expert in using this platform for producing ebooks, videos and websites etc. And have been quietly monitoring the PC based "Make Money Online" market over the past 10 years. And can honestly say the PC Make Money Online market is very dynamic, responsive and profitable. The Mac market has never had an influx of these type of offerings. Yet, from what products I have purcahsed and reviewed, the quality of the PC stuff is not quite up to the standards that we would expect. Yet, the PC based market stuff sells by the boatloads. I can see both a quality upgrade AND an opportunity to sell at a premium due to Mac's higher overall costs. But the benefits result in higher quality output.

Some folks may be to differ what I say about the Mac experience. But it is definitely going to grow by leaps and bounds. Just trying to get an advance foothold before PC competitors figure out the explosive potential. I'm saying this to say that, NO ONE is marketing to this exclusive audience with this type Biz Opp content. I feel it would go like gangbusters and have a key Mac hardware vendor interested in a few JV ideas.

Let me know if we should continue here or PM.

Best wishes for you and yours,

donsonic

donsonic,

The fastest way to reach the Biz-Op market is space ads in newspapers. Use ROP (run of press, Stand-By) and place an ad and within a day of publication you'll have answers; either customers or a flop. It is the fastest...HOWEVER, you have to have a lot of work done prior to placing the ad...including the ad itself and the back office part of being able to either receive phone orders, fax orders or mail orders and all that comes with that...processing credit cards, customer service, and fulfillment. FASTEST way AFTER...

you have all the ducks lined up at considerable expense.

DIRECT MAIL...probably the most cost effective...IF you have everything in place...including the product finished, a mail piece ready, a good LIST and that is the most important thing...this is at least a $10,000 route...and maybe as much as 6 months time.

MAGAZINE ads have about a 60 day period between the time you place them and they run...you need to have an ad ready to go, then place your order, WAIT until it runs and be set up to receive orders.

All of the above we are actively doing (I'm working on several Biz-Ops) and it can be a slow and frustrating experience.

The INTERNET gives you the fastest, cheapest and easiest way to go. The problem is getting target traffic to your offer. You could JV, if you want, or begin to develop a list (the standard double opt-in way via a FREE report or something) and get organic traffic or buy traffic. The problem is it is an overcrowded market, with guys with deeper pockets spending a lot more money on the traffic. Still, the Internet is a good way to get started.

There are several people here at SowPub that provide some "models" to follow. Dien Rice has the SeedZine and his own Hidden Business Ideas to look at. Michael Ross has the hotsheetcity.com model, a good plact to place a special report or hotsheet on you subject. Skip Rosell has an excellent "small specialty report" site at www.makemoneyalert.com

I'd suggest you

A) Create a promotion for the first report you are going to offer B) Write the report based on the promotion. C) Set up a web site and start selling it

For the MAC thing. Why not use the above A-B-C and write your promotion, How to Make Money Online with Your Mac or whatever. Write the report based on your promotion C) Start selling it, start with a change of your sig file on all the forums you attend, including any mac based ones, and see what kind of feedback you get.

The marketing method is going to be whatever you choose and can afford. You have to balance speed with costs, lists with traffic generation and consider all the back office costs involved. I'd just go ahead and use the guerrilla techniques, get it up and then keep working on it and perfect as you grow.

gjabiz