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SOWPub Business Forum Seeds of Wisdom Forum |
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#11
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Thursday, June 18, 2009
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I'm in Erie, PA. I'm looking at hundreds of ads over the last 35 years. Pete Zesinger, the owner of Green Tree Press, Inc. and I are going to figure out a "rating" system that very clearly tells you if the ad was the control, what elements were tested, all the different headlines tested...it is going to take awhile to get everything ready...however, it will be worth it. Also, Pete is about to launch a summer long campaign to find new writers. His new divisions are the Global Digital Divison and the new Green Tree Press ON DEMAND Divison, so he is seeking content and is getting a flood of great ideas to choose from. I may have something later today regarding this, and SowPub will be the first to know about it. Gordon Jay Alexander |
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