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SOWPub Business Forum Seeds of Wisdom Forum |
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Here's another one...
I offered my "Browser Buck" idea to a friend who owns a Book Store and he didn't think it was "for him". He "didn't feel right" about handing everyone who comes in, a $1 Cert"!
He's a "quiet, reserved, type of guy". Soooo....I went back to my pc and printed off some of my "Bee-Back" Cards. These are the size of a business card, with a cartoon graphic of a "Bee" and the words..... "Thank you for your purchase. Use this Card for $1 Off your next purchase in our store". When I showed these to him he "got excited". He said, "WOW! I just hand these to everyone who buys something as a "Thank You"! I LOVE IT!" Well....that was last Monday. I just saw him at our coffee shop and he reports that he's had 6 "Bee-Back" cards come in AND....the amazing thing is, 4 of the Cards were from people who were given the card by a customer. So....I think I will package this up and try and sell these 2 ideas to Gift and Book Shops across the country. Only one problem; HOW do I contact the Owners of these stores? I don't think there's any Forums where the owners "hang out". I could set up a website and rent a Mailing List or owners and send out postcards announcing my Promotion ideas. Anyone else have any thoughts on how to sell to Antique, Gift & Book Store owners? Don Alm |
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