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Re: ONE "Marketing Idea" can "change" everything!
Don, go to where the owners congregate: run an ad in the antiques column and for sale columns of the newspapers. Best bet: go to the auction houses around...and hang around the sign up tables and go early to 'browse' the offerings and just start a chat with others. Better yet, arrange for a brief presentation before the audience at mid-point or somewhere close, during the auction. I've seen this done and it's very effective.
Owners of antique stores are often found at the store on Thursdays making room for what they hope to find at garage sales over the weekend. Mondays are another good day as they deliver and set up their finds (stores are often 'closed' on Mondays so they can work without interruption and endangering customers). Another good shot is to attend mini-storage 'auctions' which are often nothing more than 'anyone want this box of misc. or this couch or...' Nothing formal, usually...but stuff moves. 90% of the people buying are resellers at most of them. Sandi Bowman |
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