Copywriting & Keywords Question 4 Gordon...

Gordon,

Hope all is well with you, SOWPub and family.

Would you mind me asking a few questions of you on Copywriting?

Do you find any significant differences in copywriting for 1. web page copy, 2. mailorder space advertisements/circulars and 3. direct mail response packages? Could one safely use Keyword search info in identifying niches and appropriate keywords and successfully apply them to an offline, direct mail or mailorder campaign?

The goal is to create copy that could be successful in all the combined marketing media. I know testing is also going to be important. But can a successful online test and its results be applied offline? And what are the things [if any] to look out for? Are there any real differences in terms of copywriting and the AIDA formula for these media?

I see many sources especially the so called Guru's that mention copy must be this way for this particular market... Would you mind clearing up the air on this controversy? Thank you for your honest insight on the matter.

donsonic