Please Help me with a Cold Calling Procedure....(Don? Skip?)

Without "turning over all my research" I will tell you the following;

In any Graphics program ( I use MSPub) create a blank space 2" h by 3.5 w

Divide space into 3 columns.

In righthand space put the "Regular" biz card stuff; Logo, Name, Address, Phone.

In the other 2 columns put 2 to 6 PHOTOS (Get from Free Photo sites, FreeFoto or MS has a big one) of people performing the duties of what the cardholder does; eg;

House Painter - use photos of a painter on a ladder painting a house, photo of a House, Photo of someone painting an interior wall...etc.

Roofer - photos of men on roofs installing a roof, before & after photos of roofs etc

Chiropractor - photos of someone massaging a patient's back, photo of a spine, photo of a doctor looking at xrays, etc

Animal Hosp - photo of vet looking at a dog or cat on a lab table, photos of dogs & cats & horses (if they do horses)

Pest Control - photos of man with sprayer, photo of Bugs

Satellite Installer - photos of man installing a dish on house, photos of various dishes (I even have a photo I took of the installer standing on a roof next to his just installed dish and he's holding a Beach Towell over his arm nd the caption reads; "We Do Dishes!"

You get the idea.

Then...make up a Sales Letter showing the "Before and After" cards (I scan in their regular card) with wording like, "Which Card would you rather have representing YOU and YOUR Business?"..."Which Card will be Kept?"

I list my prices and a special offer if they order within the next 3 days. I then create a jpeg of the letter and email it or print it and mail it....and, they order.

You then find a Card maker (I found one that does super work, 14pt Glossy Stock for $25/1000 includes shipping)...email a pdf and have them send the cards to your customer. You tell the card maker to send the order "Blind" meaning no referrence to them....so your customers can't bypass you on re-orders.

Now...email or snail mail these and you WILL get orders....and....you'll get reorders when they run out.

Now...this may not sound very exciting or lucrative but...the guy I learned from has been doing this since 2004 and has over 500 customers ordering 3 to 4 times a year....and he has never seen any of his customers in person. He gets ALL his orders via email or mail or phone or fax.

Let's see now...500 x $100 Net per order = $50,000 x 3 reorders per year = $150,000 a year. After the first order it's "Residual-Time".

Well worth looking into.

Don Alm