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![]() When I first began selling "Information, Remotely" via the old-fashioned thing called "Mail Order"...I discovered I could only get X$ for my "Printed Manual".
Then I decided to ADD a "Floppy Disk" (Again, ancient times) and found I could get 1.5X$ The addition of another form of providing Information gave my "Packages" more VALUE. THEN...when I took my old Panasonic Video TAPE camera and made a 1 Hour Instructional Video....I found I could get 5X$! Starting at $99 (This was WAAY before it was discovered that "SEVEN" would improve sales)...for a Printed Manual....then $149 for the Printed Manual and a Floppy....THEN....I hit the BIG Time when I packaged the Printed Manual, Floppy AND a Video...I found $495 did not deter sales, in fact I was getting MORE conversions with this "Package". So...consider putting your stuff into, "Printed Form"...on a CD and a DVD or Video. NOTE: I bought a "Digital Voice Recorder" and simply recorded me talking about what the program was about. I put this on a CD and WHALA...just that extra item TRIPLED sales. With most of my Mail Order programs I wanted the sound of my Package to make a THUNDEROUS NOISE...when the UPS driver droped my package on my customers porch. Hope this gives you some ideas. Don Alm |
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