Everybody's super-busy. I think this phrase helps break through...

TW,

Molly Meldrum use to tell people to "have a listen to..." whatever band he was touting at the time. He didn't say to BUY anything, just have a listen to them.

Lately it's all about Challenges...

Take the All Bran 2 week challenge. Just try it for two weeks and see how you feel.

Take the NRMA Insurance Challenge. Just call us to see if we can beat your current insurance.

Set aside 2 minutes to take the Office Supply Challenge to see if we can beat your current office supply costs. If we can't beat them we'll pay you $50 in cold hard cash, throw in a midget to repaint your house, a one armed wallpaper hanger to, well, hang wall paper - and - buy you diner at Deny's Diner ta boot. Call now, sexy-voiced call center girls are waiting to flirt with you.

Other marketing finishes with questions...

Are you feeling 100% (for vitamin suppliments)
Are you getting enough calcium in your diet?

Actually, vitamin ads are quite good to pay Close attention to. Because, down here in Australia you cannot make Medical Claims without your own proven scientific test results. So statements are made that don't really claim anything...

Joints aching? Try Ankcom - it's scientifically tested. It has been specially designed for people with aching joints. And formulated to be fast acting.

Is it fast acting? Never claimed that.
Can it sooth aching joints? Never claimed that.
Scientifically tested? Yes, we took some and wrote down the results.

Michael Ross