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Old December 15, 2009, 10:44 AM
Adman
 
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Default Excellent example of a "Contractor Directory"

Wow! That "Masterfix" site is "inspirational" (to me, anyway)

Even though the Real Estate market is way down, people are still buying houses.

So....why not set up a "Local Contractor's Directory" where you list the same Categories shown in "MasterFix".

You could list 2 Contractors in each Category.

Charge them $500 a month.

Now...here's how you can command that much;
1) Get a list of "Home Buyers" each month
2) Send them a Large PostCard that has a "Welcome To Your New Home" and your "Contractor's Directory URL"....along with a "$50" discount coupon that can be used towards any service from any participating contractor.
3) Set up a Sample website similar to MasterFix.
4) Call local contractors in each category and tell them your program.

You would also place ads in the local newspaper and even send postcards to existing homes.

20 Contractors paying $500/mo = $10,000 PER MONTH!

Feasible?

Can this be done in our Recession? Hey! Some of these people are going out of biz BUT...many are staying in and the ones who KNOW the importance of MARKETING....will participate.

Heck....for a Roofer....just one $20,000 job would keep him happy.

Worth considering.

Don Alm...."idea-guy"
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