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> Cynical Boyd? > I don't think so. > In fact, your post reminds me of another > similar post years ago. You may recall it... > "A desparate note of randomness". > Baby Mugs. Video Fireplace. et al. Remember? > We've all heard the story of the homeless > woman come cheesecake success, right? > How many people all over the country also > have a plethora of tasty recipes for > cheesecake? How many try to sell em? Lots I > imagine. > But how many were homeless and living in a > car? And how many could use that unique > thing and have newspaper stories written > about them? Only her I bet. > I'm big on the idea of something being able > to be duplicated. > Unfortunately, most "success > stories" involve a desparate act of > randomness. And those acts of randomness > center around people who, at the time, were > not interested in nor entertaining the > thoughts of success. > There are many successful people who are > successful as a result of pure hard, > consistant effort over a period of time. > BUT, the media never writes about them. They > go about their business and no one knows. > They are the silent successes. Or rather, > the more silent successes. > But even those have an element of chance > about them. > KFC's originator may have had to knock on > 10,000 doors before someone took on his > recipe. But what if the person who'd taken > on the recipe just happened to be the fist > door knocked on? > Either way, the success of KFC can be broken > down into Making A Contact With Someone Else > That Makes or Can Make It Happen. Getting a > break in other words. > I spent a good deal of Sunday chatting with > a guy. His business makes about $62k a year > in the hand. He has a total of 6 customers. > Wanna know how it began? > He got one customer. Just one. An Asian > restaurant on a corner. A little while later > the Italian restaurant across the road also > became a customer. Then, just up the road, > one restauranteur with five Indian > restaurants, became a customer. Then another > Asian restaurant across the road became a > customer. Then one of the customers (another > business owner) of one of the restaurants > became a customer. And finally, the place > his girlfriend worked at became a customer. > Not counting the customer who employs his > girlfriend, which could be a case of > nepotism, he has five customers in total. > But it all began with just one. The first > one. A single contact who gave him a break, > so to speak. > But he never would have made that contact if > he'd just sat at home. He took action. Just > enough to get one single customer. > One single customer. > Just one. > One. > Doesn't seem so hard to get. > Perhaps, and I could be speaking out of my > hat here, the problem lays in the > conceptualized size of a business people > consider. > 1000 customers giving me $50 a year each is > $50k a year. > Boy, what a lofty goal considering you don't > even have one customer. > Remember how I mentioned a while back to > break things down? > So, break it down. Break it down into its > smallest components. > You'll always come to that first single > customer. > So instead of concentrating on getting 1000 > people to pay you $50 each. How about > concentrating on getting just one. > When it's just one it doesn't seem so hard. > It's only one customer. Just one. A first > one. > Maybe that first one will refer others to > you. Maybe they won't. Either way it's a > start. > And after that first customer, you can then > concentrate on getting just one other > customer. After that second... concentrate > on getting just one more. So now you have > three. > Three doesn't seem like much, but remember > the guy I just told you about... he only has > 6. > Who knows, after that first one an act of > randomness may strike you too. It may not... > but you'll never know unless you get the > first, single, solitary customer. > Michael Ross. |
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