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SOWPub Business Forum Seeds of Wisdom Forum |
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#1
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![]() Yes! What REALLY keeps customers paying you...every month....is.... RESULTS!
If they see one of THEIR Special Offer Coupons come into their biz being held by someone who got it FROM YOU!.....YOU can bet yer bippy they will KEEP ON PAYING YOU! Month after month! Now....besides the website you send a Giant Card, either 8 1/2 by 5 1/2 or even 8 1/2 by 11. On this Card are ALL Special Offers from your customers. AND.....now here's the SECRET to PREVENTING your customers from saying or thinking, "Hey! Yer program ain't bringin' in many customers, we ONLY got 10 Coupons in last month!" You place ALL your offers on ONE Card! There's a circle or box where your customers can check off....indicating the Special Offer has been used. Now....when the Special Offer is checked....the New Mover TAKES THE CARD WITH THEM!....so your customers "has an idea" your program is working for him BUT....he does not know....exactly how many or how few people are coming in.....so...when your bill comes in for the next period....he PAYS IT! Don Alm |
#2
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When you said a site with traffic wasn't needed, I gave some thought to accusing you of selling crap painted up like strawberries. But then I thought...Nah, why bother. Idiots will buy anything that looks like a strawberry to them, who am I to try selling real strawberries? Thanks for clearing the air. |
#3
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Hey Mr. BOZO, The fact IZ....... you can only sell fake strawberries for so long before word gets out that its really crap. Stay with the real strawberries if at all possible! When ever possible, dip them in chocolate to as to give the client a bit extra than they expect!! Reporting from the field, ggina |
#4
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That is, if your program is working like gangbusters to bring people in, this approach obscures it... And the customer "has an idea" it's working, but can't be really sure that it is working very well, and so might be more likely to cancel your program as a result... Just pointing it out. Even without considering the ethical side of it, it's a double-edged sword. - Dien |
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