SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #1  
Old January 25, 2010, 07:36 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,357
Default The Formula for Apple's Success?

With all the "hype" reaching fever pitch about Apple's new "iSlate" or "iTablet" or "iPad" or whatever it will be called...

I think it's a good idea to have a look at what's really going on beneath the surface - from a marketing point of view!

Apple has got us all hooked... With what?

I'd say it's

a promise of a benefit + curiosity (unpredictability and not telling the whole story right away)
= everyone salivating with anticipation!


Gary Bencivenga uses the formula...

I = B + C

or

Interest = Benefit + Curiosity

Others have called it "anticipation marketing"...

Whatever you call it, it's genius! And it works...

It's the same kind of feeling you get when you get a wrapped Christmas or birthday present... You expect you'll benefit, but you can't open it yet! You might shake the box, or feel how heavy it is, in order to get some clues... But the anticipation and excitement is almost unbearable!

We've even discussed it here at Sowpub... Here's one of the more "recent" posts about it (I know there are much older posts about it too)...

Is "Salting" The Key To Promoting Your Products?

Best of success!

Dien

P.S. Of course, this would only be part of the reason for Apple's success... Other things, like solving people's problems in using various "classes" of products (whether clunky computers, unmanageable MP3 players, or "smart" but frustrating cell phones) - plus good technology, helps too! However, "benefit plus curiosity" / "anticipation" / "salting" is something that can help any business...

Last edited by Dien Rice : January 25, 2010 at 08:00 PM.
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 03:14 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.