Creating a great headline

[Glenn]

Dear Gary,

Thanks for starting an interesting topic.

Since you only have the one web page to play with I suggest You use KISS.

K-eep
I-t
S-imple
S-owpub.

Imitate the 3-Step Formula All The Best Writers Use. Do Exactly what Gordon Alexander has done in the sowpub forum recently.

I - TICKLE People with a story

II - Link The Readers Emotional Reaction to a Key Word or Phrase.

III - Collect leads to send offers to.

IV - Create or Control an info product to sell. (It doesn't sound like you control the book you want to promote, yet. Are you an affiliate?)

=========
Why I've Been Chuckling Recently -

Gordon has done something Special with his "Snakes, Mice & Spiders OH MY" post in this forum.

How do I know...?

I've spotted posts in several Other forums SUDDENLY with the Words "OH MY" in them!

This is not an accident.

Not a co-incidence.

It's a process. A formula for successful selling with words. All of the best Copywriters use the SAME 3-steps.

I Use The Same formula too.

I've outlined it here for you.

========================

Gordon calls it Stimulus - Response. (Ted Nicholas calls this "The Hidden Emotional Benefit")

Step I - You Tell an Emotional Story - STIMULUS

Step II - You Link the Readers Emotion to a KEY WORD or Phrase - RESPONSE

Step III - You Use that KEY word or phrase in the Title of your Product - RESPONSE (The key word triggers the Emotion Response)

========================

Gordon TICKLED our funny bones with a funny story.

Raised our Emotions.

Then Linked the emotion he created with his story to the words -

"OH MY."

I've written a 5 best selling copywriting books, manuals, Workbooks (Heroin-on-Paper) so I should know...

You should Borrow Gordon's Stimulus-Response Writing System...

Thanks,
Glenn Osborn

P.S. - Author of 26 New York Times #1 Sellers - James Patterson used to be President of an Ad Agency. He gave a 2 minute speech to all the new hires
that passed his test.

I - A little man would run up - HIT Patterson in the face with a Pie.

II - Patterson would say, "There you have it. The secret to successful writing."

A - Hit Your Readers in the Face with a PIE

B - Then say something SMART.

Then he left the room!

============
============
Borrow Only From The Most Successful Writers. Their words have already sold Mega-Bucks of stuff.

For example - I adapted my "TICKLE" Subject line from an author who has sold 29 million books. 3rd behind Dan Brown and J.K. Rowling.

Tickle Copywriting really works.

And it's fun too.

IF You Don't Have FUN Writing Your Readers Won't Either.