Please critique (+ vote on) my headlines -- Thanks!...

[Glenn]

Dear TW,

Thanks for giving us more info.

I agree with Gordon. Forget the headlines.

I've consulted with several guys who sell advertising on Pizza Boxes.

The 1st Guy in New York - Basically bribed managers and gave kickbacks.
The owner never knew. You probly don't want to imitate him. (I tried to
help him use Legit ideas)

Guy #2 - Was part owner of a Georgia radio station. So he used unsold
space to pitch his Pizza Box Advertising. (Not a good fit for you, either)

Guy #3 - You might like, however. He's in Vermont.

A - He made a list of all the retail owners in a zip code.
B - Called on the phone to check the owner/manager was there. (Heh, heh -
he had a trick question that got him the TRUTH. Tricky to splain here.)
C - Walked in the door with a Pizza Box full of ADS - EXCEPT a Deli.

The pitch was - "Are YOU going to advertise here. Or are you going to let
one of your Deli owning competitors (He showed them the list) get all this
business? - 10,000 pizza boxes go out every week.

Try that.

Forget the Headlines.

Thanks,
Glenn Osborn

P.S. - TW - I appreciate your comments. My writing makes some LAUGH
while it puzzles others.

The ones who LAUGH (& profit) - buy everything I do. Those people are my
niche market.

P.P.S. - This is the guy who made 9 Grand in 5 days from an idea in my
book. A note he just sent me. "GREETINGS, Glenn!! I have been
experimenting with some ideas in "Ugly Copywriting" that I bought. You
have added some excitement to my life."

And my Ebay -writing for money- Hobby is FUN.

Another 365 day guaranteed - best seller on Ebay...(6 visible sales and a lot
more direct to me)

"Napoleon Hill GHOST MIND - Video Book"

http://cgi.ebay.com/ws/eBayISAPI.dll...ht_8176wt_1167

Hi Glenn,

This post really hits home with me. Thanks for the information.

I am particularly interested in learning what "Guy #3" said on the phone when he called to check if the owner was in.

Would you be so kind as to email me the "trick" question that got him the truth. I would sure appreciate it.

All the Best,

Monty
theloanguy2004 at yahoo

P.S. I tried to PM you but I don't yet have the necessary 10 posts.

[Glenn]

Thanks Monte,

The "Trick Question" you asked about -- changes from situation to
situation.

Basically you ask a Question that FORCES them to hunt for the boss. Or
requires the Manager to come to the phone.


In this situation we "FORCED" them to give us their fax #.

Case Study -

A customer wanted to fax a sales letter to a series of Veterinarian Clinics
in Modesto, CA.

He called me to complain.

"Nobody will give me their fax #'s."

I told him to put me on the phone with ANYBODY who said "No."

Ring Ring...

"Hello, Robbers and Thieves Veterinarian Clinic Sophie speaking."

I said, "I Owe You MONEY. But I can't read the invoice You sent me for my
wife's FUZZ FACED Monster. Can You Give Me a Fax # so I can clear this up.
And PAY You?"

Sophie says, "Sure, here's the # sir. 000-000-0000

This is what I mean by a "trick question."

If it's a CEO you want to call cold - the "Trick Question" takes some Prep
time. Clients hire me to get them on the phone with CEO's or Affluent Biz
Owners in ONE Phone call. So I've had practice.

If it's a successful business owner, you do a little research Before you call.

Each situation is Unique.

But GREED Inducing "Trick Questions" are usually safe. The SIZE of the
phone BRIBE is all that changes. And knowing what they want. AND what
keeps them awake nights. Worrying.

EZ to spot in their Trade Journals.

Glenn

Thanks for the tips Glenn.

The most useful tip I can contribute when trying to get someone on the phone, is to ask the gatekeeper "is Mr. So-and-So there?" ... not may I speak to him.

"Is Mr Osborn there? " ... somehow an unusual question. I don't know exactly why this works, but it does.

Maybe by asking if the boss "is there" it catches them off guard and you do not get the run-around and it is easier then to ask to be connected.

So what ideas do you have for the 6-Degrees theory of getting anyone in the world on the phone?

What do you do if you don't know their name before hand?

Originally Posted by theirrationalist

What do you do if you don't know their name before hand?

You ask ?

Make call one the data mining call. Then call back ...

..or ..

Call and ask who the boss is ... and then ask "is he there" ... this works too and employees forget to do the "he is busy/not available dance" , because either he is there or he is not and if he is not then you get to know when he is present again.