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Old April 26, 2010, 12:11 PM
Fishman Fishman is offline
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Join Date: Nov 2006
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Default While we're waiting... a "Tequila" Toll Position

Most of us have heard of Paul Mitchell hair products. The owner, Paul DeJoria started that business with $700. But according to an article in the July '09 Entrepreneur magazine, he makes more money with another product that most people didn't know was his.

Patron Tequila.

His story makes you see just how much opportunity there is for Toll Positions.

According to the article, he had a friend bring back a bottle of whatever tequila was most popular in Mexico. They loved the smoothness of it and his friend said he could make it smoother by sending a "mixologist" down.

So they bottled it in a unique "hand blown" glass container and Patron was born.

I believe somewhere in the archives there was a thread about Red Bull. The same type of deal.

Just thought I'd give us something to talk about Toll Positions, untill Harvey's course comes out.

Fred
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