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Why Snail Mail Is THE SECRET On-Line List Building Tactic
What you say is true.
Email letters and snail mail letters all face the same Challenges.
Except the guys with the BIGGEST Lists
all got them Quicker using Snail Mail Marketing.
(I know cuz I quiz their team members.)
If you want to Use Direct Mail to drive new prospects to a sign up page on-line.
All these are a given -
A HOT BUTTON Headline
A Targeted Emotional 1st Sentence.
A Pre-tested REASON WHY
Valuable and New Information about a niched topic
You've got to do MORE.
Create a Climate of TRUST.
ONE WAY is to Set Up a Landing Page which contains a mini-Gold Mine of content.
FREE Reports, White papers, Books, Videos, Audio Interviews
on an Archive Resource Page. Each with a tested TiTLE or headline.
Then The REST of THE TREASURE
Is listed in Bullet Points and Testimonials
Down the page - above the sign up form.
P.S. - Surveys and Questionnaires show us that most people don't want to
go to the effort of using snail mail. AND the "Experts and Gurus" don't want
to share their Best Munny and List Building ideas.
SO - Snail mail will STAY a secret weapon for building on-line lists. Hush
hush. REASON #3 - is Because the major players can't charge their
customers for Direct Mail ideas.
P.P.S. - THANKS to some of you for bidding on my Snail Mail Letter at Ebay,
"How A Waitress Bought Her Restaurant Out of Her TIPS."
Before I drop a letter to a rented list I always pre-test the offer. Ebay's new
rules makes it FREE to put up any length of sales letter for 2, 5, 7, 10, or
even 30 days - NO CHARGE. (Quicker test results than snail mail!)
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