Do I worry too much?...

I saw a toyota TV spot (they are trying to convince everyone they are (now?) on the case, safety-wise).

Here's the problem -- when the announcer mentions the website address at the very end of the spot, he says it this way...

"Visit toyota dot com, SLASH SAFETY"

I'm not sure that's a good way to announce (verbally) the web address (NLP-wise).

... or do I worry too much?

-- TW