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Old July 11, 2010, 06:54 PM
-TW -TW is offline
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Join Date: Sep 2006
Posts: 723
Default Another TV ad flaw...

Saw an ad for Scott Trade (stock trading firm) -- they ahve a new spokesperson -- a bufoon selfish stock broker whose clients are leaving him to go to Scott Trade -- this spot shows him having a meeting with his co-workers to try to figure out what scott trade has that his biz doesn't have.

He's asking for suggestions from the co-workers + writing them on a big pad on an easel. Interesting plot for the spot -- but here's the problem (unless I worry too much) -- when he's writing the suggestions down on the pad, he is first putting an *asterisk* before each feature/benefit -- problem is, an asterisk is the LOGO of another competitor!! E-Trade.

Maybe there's some of consultancy I can start where advertising agencies run this stuff past me first, so I can show them where there might be problems (??)

-- TW
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