Intrusive advertising is THE cornerstone of capitalism...

I make the distinction between (what I call):

"If-you-need-it-you-need-it-if-you-don't-you-don't" types of biz's

vs.

"NON-if-you-need-it-you-need-it-if-you-don't-you-don't" types of biz's

If a biz is in the former category (like a towing company), intrusive advertising probably won't help.

If a biz is in the latter category, intrusive advertising probably WILL help (a lot!).

(hint: if there are many, many full-page ads in the yellow pages for a particular biz type, it's probably in the 1st category)

Problem is, many biz owners THINK they're in the 1st category, when they are really in the second.

Problem is made worse because most biz owners think like marketEEs -- believing the falsehood: The initial spark that leads to the vast majority of transactions emanates from the marketEE (not the marketER) -- This misguided belief is usually exemplified by this declaration...

"BACK OFF marketers! If *I* want to buy something, *I* will go out, and *I* will find it (myself)!! Your attempts to intrusively advertise to/AT me, have NO EFFECT on my buying decision(s)!! I will behave in EXACTLY the same way, with or WITHOUT your intrusive advertising!!"

Those statements are absolute nonsense -- and successful marketERs understand they are nonsense.

-- TW

Try to watch a Yahoo News video online, and you're likely to run into this...

"Your video will begin after a word from our sponsors." (aka: an intrusive COMMERCIAL)

This will (by NECESSITY) increase to the point where (I predict) your entire websurfing experience will be *interrupted* (every 1/2 hour or 15-minutes?) by UNavoidable commercials (like on TV). Actually if/WHEN such intrusive commercials are in place on the web, they will be MORE effective than TV ads, because they must be 'experienced' in a straight line (time-wise), and CANNOT be 'skipped past,' as with a DVR!!

Adding intrusive, unavoidable commercials to the websurfing experience is a natural progression (because the money comes from intrusive ads (they produce more transactions) -- and without money, nothing happens).

Again, the intended audience(s) cannot be *permitted* to avoid the ads (if capitalism is to survive).

-- TW

I look at my email until the internet commercials are over.

Originally Posted by -TW

Try to watch a Yahoo News video online, and you're likely to run into this...

"Your video will begin after a word from our sponsors." (aka: an intrusive COMMERCIAL)

This will (by NECESSITY) increase to the point where (I predict) your entire websurfing experience will be *interrupted* (every 1/2 hour or 15-minutes?) by UNavoidable commercials (like on TV). Actually if/WHEN such intrusive commercials are in place on the web, they will be MORE effective than TV ads, because they must be 'experienced' in a straight line (time-wise), and CANNOT be 'skipped past,' as with a DVR!!

Adding intrusive, unavoidable commercials to the websurfing experience is a natural progression (because the money comes from intrusive ads (they produce more transactions) -- and without money, nothing happens).

Again, the intended audience(s) cannot be *permitted* to avoid the ads (if capitalism is to survive).

-- TW

Will agree to Bill, I mean you can do others things while the commercial is rolling. It is just the same what we do watching TV, when the commercial pops, that is the cue to stand up and go to the bathroom..