Great online copywriting resources you can use...

As you said, we should indeed be students of great
copywriters such as those mentioned.

However, when I think of copywriting, I think only in
terms of emails and web page sales letters.

I often devour the emails in my inbox from marketing
masters such as Frank Kern, Stephen Pierce, Shawn
Casey, Jeff Paul, Michael Nicholas, Mike Filsame,
Tellman Knudson, Anik Singal, Jodi Hans, and many others.

They are extremely instructive.

I believe in investing the time to dissect and study
marketing emails and online sales letters. The master
marketers hire master copywriters for both email and
salesletters.

We should study copy of today's online masters.

God loves you.

Brent.

[Dien Rice]

Originally Posted by BrentWhinfield

As you said, we should indeed be students of great
copywriters such as those mentioned.

However, when I think of copywriting, I think only in
terms of emails and web page sales letters.

I often devour the emails in my inbox from marketing
masters such as Frank Kern, Stephen Pierce, Shawn
Casey, Jeff Paul, Michael Nicholas, Mike Filsame,
Tellman Knudson, Anik Singal, Jodi Hans, and many others.

They are extremely instructive.

Hi Brent,

I agree with you here...

When an online marketer screeches, it could have a valuable lesson!

(I use the word "screech" affectionately. )

There are also a variety of "styles" to check out...

Some of the online marketers whose stuff I like to pour over are also some of the "old-timers"... like Jim Straw, Robert Ringer, and I love the articles by Denny Hatch.

Though they don't come that often at the moment, every new "bullet" by Gary Bencivenga is a must-read.

Not-so-old and not-so-new is Yanik Silver, who is always quite creative, and Tellman Knudson keeps his stuff interesting too. (I'm sure there are others I've missed out on too...)

Thanks, Brent!

Dien

I love this thread!

The thing about marketing with emails is that you have to
constantly be on your copywriting toes.

The art of email copywriting has constantly been
evolving over the few short years of its existence.

We were all wowed in the beginning by the long copy
of breathless prose from the old masters of mail order.

But because of the daily bloating of the inbox, the
target of our copy yawns as he quickly deletes our
carefully crafted emails.

A quick glance at that headline which screams
"clever copywriter" is enough.

We're talking a headline that would have killed, just a few
short years ago.

Recent studies show that the prospect doesn't even want
to be addressed by his first name in the headline any more.

Imagine that!

Before that, it was an almost indelible rule that you load
up your aweber with "First Name."

Here's what Seth Godin has to say in his book, The Purple
Cow:

"Cows, after you’ve seen them for a while, are boring.
They may be perfect cows, attractive cows, cows with
great personalities, cows lit by beautiful light, but they’re
still boring.

A Purple Cow, though. Now that would be interesting.
(For a while.)"

Copywriting, particularly for the internet, after a while can
be cow after cow, after cow, after..

and then along comes an email with a purple headline, and
a purple body copy...then zing, just like that, a sale is made.

God loves you.
Brent.