Great online copywriting resources you can use...

Dien,

The biggest reason Halbert was so good at building relationships in print was his use of quick little "transitions". They quickly create and/or convey a closeness between reader & writer that otherwise can take a long, long time to establish.

Anyway, some time back, I went over all his newsletters and pulled out the transitions I thought were effective. I think it's worth any copywriter's time to read this page over every once in awhile, just to put yourself in the right frame of mind. Here it is:

Writing Key

Richard Dennis