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Re: Old-timers and new-kids-on-the-block fight it out
I love this thread!
The thing about marketing with emails is that you have to
constantly be on your copywriting toes.
The art of email copywriting has constantly been
evolving over the few short years of its existence.
We were all wowed in the beginning by the long copy
of breathless prose from the old masters of mail order.
But because of the daily bloating of the inbox, the
target of our copy yawns as he quickly deletes our
carefully crafted emails.
A quick glance at that headline which screams
"clever copywriter" is enough.
We're talking a headline that would have killed, just a few
short years ago.
Recent studies show that the prospect doesn't even want
to be addressed by his first name in the headline any more.
Before that, it was an almost indelible rule that you load
up your aweber with "First Name."
Here's what Seth Godin has to say in his book, The Purple
"Cows, after you’ve seen them for a while, are boring.
They may be perfect cows, attractive cows, cows with
great personalities, cows lit by beautiful light, but they’re
A Purple Cow, though. Now that would be interesting.
(For a while.)"
Copywriting, particularly for the internet, after a while can
be cow after cow, after cow, after..
and then along comes an email with a purple headline, and
a purple body copy...then zing, just like that, a sale is made.
God loves you.
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