SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old July 20, 2010, 01:48 PM
Posts: n/a
Default Re: Old-timers and new-kids-on-the-block fight it out

I love this thread!

The thing about marketing with emails is that you have to
constantly be on your copywriting toes.

The art of email copywriting has constantly been
evolving over the few short years of its existence.

We were all wowed in the beginning by the long copy
of breathless prose from the old masters of mail order.

But because of the daily bloating of the inbox, the
target of our copy yawns as he quickly deletes our
carefully crafted emails.

A quick glance at that headline which screams
"clever copywriter" is enough.

We're talking a headline that would have killed, just a few
short years ago.

Recent studies show that the prospect doesn't even want
to be addressed by his first name in the headline any more.

Imagine that!

Before that, it was an almost indelible rule that you load
up your aweber with "First Name."

Here's what Seth Godin has to say in his book, The Purple

"Cows, after you’ve seen them for a while, are boring.
They may be perfect cows, attractive cows, cows with
great personalities, cows lit by beautiful light, but they’re
still boring.

A Purple Cow, though. Now that would be interesting.
(For a while.)"

Copywriting, particularly for the internet, after a while can
be cow after cow, after cow, after..

and then along comes an email with a purple headline, and
a purple body copy...then zing, just like that, a sale is made.

God loves you.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 04:44 AM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.