$4,000 A WEEK!

I just received a call from a colleague telling me that a Mr. Don Alm was posting on this site about restaurant mug sales in Oregon. After reading these posts I found it very interesting that Mr. Alm "recreated the story of how he came up with the idea for advertising on restaurant coffee mugs"...when in fact we told him that exact story just a few weeks ago. In fact it was December 20th when we first spoke with Don. Kudos to Don for trying to get as much information out of us as possible but having been in this business for 26 years has made us wise to those who want to compete with us. In fact feel free to check us out (Mugs Across America) on the web

A couple of things those of you seriously considering this business should be aware of:
1.Mr. Alm is not using restaurant quality mugs. if he has produced any mugs yet at all. (Just selling the ads is the first part. He would also have had to have all the art work created, approved, mugs ordered and printed and delivered....all in the last couple of weeks?? (Highly doubtful)
The format that Mr. Alm has referred to (okjr) uses full color die sublimation printing on ceramic mugs....which are not restaurant quality and prone to serious breakage. All die sublimation processors use the type of mug you may find in a souvenir shop ...cheap ceramic ...but certainly not in a restaurant.
2. In the last several months we have been able to "steal" several of "OKJR's" restaurants for that very reason...restaurant owners are extremely upset about the high breakage rate and are extremely worried about such liability.
Over 23 years ago we realized that to be successful in this business you must use restaurant quality mugs or you won't be in business very long.
3. Mr. Alm may be thinking that he will have no problem selling ads for $495...just as Fitzi Cups claims you can get for an ad after you've shelled out $10,000 + for their "rights" to this idea. We love running into such competition as we keep our ad prices around the $200 price range for a years worth of advertising and we still pay our reps over 50% in commission! We continually run into restaurants where they claim that their salesman never returned after the first year.....most likely because they are no longer in the business. More often than not, they were selling the ads for $400 or more.... These are easy sales for Mugs Across America, Inc. to take over!
4. Mr. Alm claims that he gets 30+ cards in his boxes after a couple of weeks. Another round of applause. We have used this approach for years and while it certainly helps, you should assume that you will be lucky to get an average of 3 cards. The rest of the leads you get through other methods. If you are at all interested in getting into this business and learning these tried and true other methods, we would love to have you contact us at 1 800 949 cups. We will be happy to set you up with a protected territory and provide you with all the tools you need to succeed in this business.
5. If you are still interested in reading this, you should be aware of all that is involved. At Mugs Across America, we do it all for you...we provide restaurant quality vitrified mugs, we fire them at 1600 degrees so that the print will never come off (unlike the die sublimation mugs which fade very quickly with commercial dishwasher usage), we have a full graphics art department that creates the ads and send them out for approval...so that you are not spending time in the office.....you can focus on your sales and making the money. Our pricing even includes freight so that the mugs can be delivered right to your restaurants.
6. Again, check out our website to see all of our products. We not only provide a large selection of restaurant quality coffee mugs for restaurant owners to choose from, (another point that sets us apart from the competition) we also offer all American Made glassware (Beer Mugs, Pint glasses) and American Made polycarb tumblers that can also be utilized in restaurants...all with advertisements on them.
7. Though we are looking for reps throughout the country (call us!) we would love to compete head to head with Mr. Alm....so if you are in Oregon and interested, please give us a call or send us an email. (We'll even give you special pricing!)
8. Whether Mr. Alm is exaggerating or not is moot, but knowing this industry, a rep would have a very difficult time selling ads, especially in this economy at $495. (It's a whole lot easier to sell ads at our pricing ...around $198!)
Lots to consider here!
Don,We wish you luck in your endeavor ....of course we think it is a great concept, since we developed it,but please don't use our story of how we developed this business as your own.
Sincerely,
Mark A. Ragen
President
Mugs Across America
800 949-CUPS