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Old February 17, 2001, 06:12 PM
Adam G. Katz
 
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Default Two Marketing Truths From J. Peterman That Will Blow Your Mind!

Agreed.

Most of my thoughts on this book are quite a bit more eloquently summarized by the people who've written the reviews at Amazon.com. It's worth your time to read them.

However, you won't find the following in the reviews. Maybe they didn't realize how profound these two points are, but they completely knocked me on my butt, they're so brilliant:

"Clearly, people want things that make their lives the way they wish they were."

[Wow! Think about that for a moment... it's profound!! -- A.]

And...

"Uncle Joe, Thunderbolt is the worst horse on the track."

"John, put the five dollars on Thunderbolt."

I reluctantly obeyed and was then astonished when several horses collided near the finish line, miraculously allowing Thunderbolt to come in second. Suddenly I was holding more cash than I'd ever had before at one time. "How did you know to bet on Thunderbolt?" I asked.

Uncle Joe reached out, clasped my shoulder, and gave me a somber look:

"John, the races are fixed."

Once you realize that most people are keeping up appearances and putting on a show, their approval becomes much less important.

[Take a few moments to absorb that. --A.]

-- John Peterman, from the book.

-Adam.




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