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Old September 12, 2011, 06:31 PM
-TW -TW is offline
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Join Date: Sep 2006
Posts: 723
Default Re: masterminds/advisors/boards...

It's BIG -- very BIG.

It is food related. Ever see the show "Unwrapped?" Food channel.

Almost every show features someone describing how his/her GREAT GRANDFATHER started this [totally QUIRKY, weird, you'd-NEVER-think-it-would-EVER-sell-AT-ALL] food specialty item. And, since 1902, they've sold MILLIONS + MILLIONS of them every year.

In other words, quirky food item becomes big hit + sales LAST for several DECADES + show no signs of letting up.

This is a candy-related high concept that could easily last for many decades. Candy also has the benefit that there's basically only one candy show (chicago in june) -- doing that show successfully could launch it into "foreverness."

Anyhow, I need to get some advisors, WITHOUT giving away the store (%'s), and while still keeping it all a "secret" until the launch.

-- TW

PS: I found some consultants on that candy detective site -- but have not approached any of them yet. I'm too paranoid, y'understand.

Last edited by -TW : September 12, 2011 at 06:50 PM.
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