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Old September 13, 2011, 12:29 AM
Bill Bill is offline
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Join Date: Sep 2006
Posts: 157
Arrow Stephen Key has students who have licensed candy ideas


You should check out Stephen Key at

He recently wrote a book called 'One Simple Idea' that talks about how to license your ideas to companies. Great book that I've mentioned before on sowpub.

He and his partner Andrew Krauss also have a mentoring program (with personal coaching) that they sell for $947. You can read about it here:

I haven't purchased the mentoring course, but they have free interviews on their website where they talk to their students who have successfully licensed their ideas.

One of these you should listen to is an interview with a woman in the UK named Tara. She recently licensed her CANDY idea to a US company. That interview is here:

There is also another student of theirs named Kathryn who licensed a candy idea. Her interview is here:

The other interviews with their students are also very interesting.

Tara also has an excellent blog at

She talks about getting her candy idea licensed here: (that also has links to the previous four parts)

In that post, she mentions that Stephen Key actually suggests in the InventRight course that their students start with candy ideas for their first project.

Here is part of that post:

"I thought I would share my news that I recently signed my first licensing agreement. If you have read any of my previous posts you may be aware that I have been doing the Inventright course and started with the test project they suggested of candy ideas.This last stage of the project was to make contact with potential companies who might want to license my candy idea. The InventRight Course says you should do this via cold calling, but I used a mixture of cold calling (I really hated it and suck at it), LinkedIn and email contacts (when I had tried to call with no response). After going through all the licensing steps I am pleased to say I found a company interested in making my candy idea (I obviously canít disclose any more about the idea or the company)."

So, hopefully some of those resources can help. You might need to spend a little cash for some expert advice, but you can have someone advising you that has students who have done what you want to do, and you won't have to pay a percentage to anyone - unless you want to throw me 1% of your millions when you start raking it in


Originally Posted by -TW View Post
It's BIG -- very BIG.

It is food related. Ever see the show "Unwrapped?" Food channel.

Almost every show features someone describing how his/her GREAT GRANDFATHER started this [totally QUIRKY, weird, you'd-NEVER-think-it-would-EVER-sell-AT-ALL] food specialty item. And, since 1902, they've sold MILLIONS + MILLIONS of them every year.

In other words, quirky food item becomes big hit + sales LAST for several DECADES + show no signs of letting up.

This is a candy-related high concept that could easily last for many decades. Candy also has the benefit that there's basically only one candy show (chicago in june) -- doing that show successfully could launch it into "foreverness."

Anyhow, I need to get some advisors, WITHOUT giving away the store (%'s), and while still keeping it all a "secret" until the launch.

-- TW

PS: I found some consultants on that candy detective site -- but have not approached any of them yet. I'm too paranoid, y'understand.
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