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Old November 15, 2011, 07:22 PM
Duane Adolph Duane Adolph is offline
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Join Date: Sep 2006
Posts: 152
Default Re: He's a star by LIVING these two all-important words...

Hey TW.

Thanks for highlighting that "Secret" he WOULD have had to have Tirelessly Rehearsed that. Over and Over.

I did NOT have that on my little checklist.

I appreciate the Magic book reference too. Magic used to be one of my hobbies when I was younger.

I bookmarked Dariel Fitzkee's book as a "Must get"!
I want to use some of the principles in my speeches.

Hmm you could definitely use some of those power words in copy too.

Yes Yes Yes! Thanks for the reference T.W

Quote:
Originally Posted by -TW View Post
Tireless rehearsal.

The prospects feel totally comfortable because it is instantly clear, "he's done this before" (a few THOUSAND times).

Also, he is doing what I call, "forgetting the script + remembering the lines."

Everyone knows these are not ad libs -- but he delivers them like they ARE ad libs.

BRAVO!

-- TW

PS: Those two all-important words are from a list in Dariel Fitzkee's 1944 book, "Showmanship for Magicians." In case you're interested, here's the complete list (I've bolded all the others the salesman in the video uses -- intentionally or not)...
Music, Rhythym, Movement, Sex Appeal, Youth, Personality, Color, Comedy, Harmony, Romance, Sentiment, Nostalgia, Pointing, Timing, Surprise, Situation, Character, Conflict, Proper Costuming, Careful Grooming, Physical Action, Group Coordination, Precise Attack, Short turns or scenes, Efficient Pacing, Punch, Careful Routining, Tireless Rehearsal, Special Material, Grace, Effortless Skill, Surefire Material, Spectacle,Thrill, Emotion, Common Problems, Unity, and Up-to-dateness.
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