SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #8  
Old November 15, 2011, 08:04 PM
Duane Adolph Duane Adolph is offline
Senior Member
 
Join Date: Sep 2006
Posts: 152
Default A Short List Of My Takeaways...Clarity, Entertainment and NLP?

Thanks for the responses,

Brilliance as expected. So many lessons.

I noticed that consciously or unconsciously Kenny used a LOT of NLP techniques. I'm sure Glen Osborn can add more details or the proper terminology.

Here's were some tactics which stuck out at me.

1. Kenny got the prospect to say "YES" over and over:
  • Y'all got water...right?
  • Y'all got a Sharpie right?
  • *Reminds me of those T. Harv Seminars..."Is this a good deal? YES or YES?"

2. Kenny had "Clarity of Purpose" about what he was REALLY selling:

Lady asks him at one point. "What are you selling?" Kenny pauses and replies "PERSONALITY!" Yes. and now you are viral on Youtube. Good job Kenny

We all know the example of when you're writing copy you are not selling the drill...you are selling holes.

3. Anchoring: He get's the client emotionally laughing and then anchors it with the verbal command and gesture of "High Five"

4. Embedded Commands: He confuses the Man by overloading/ His conscious mind with laughter, a bunch of facts, speaking quickly and then QUIETLY whispers (Tonally marks) the command "YOU GET IT?"

Poor guys reply was literally "HUH? What?"

Poor guy then starts to invite Kenny to do a routine at one of his performances.

5. Pattern Interrupts: Anytime there was a "lul" or a potential "objection" he'd yell "OHHHH..." and he'd find some new Problem, or Joke to shift attention back to the sale

6. He used Celebrity name dropping: to establish an affinity with the prospects and also to highlight/ credentialise some of his statements. "Y'all know Tony Robbins, Zig Ziglar, Jaimie Foxx, Michael Jackson, O.J...etc. etc. etc.

7. Future Pacing: Kenny had asked them somewhere in the presentation if they could see themselves using the product to clean x,y and z.

Alright I could go on and on with all of the hidden tactics but I digress. There is a lot of Sowpubber Brilliance which has already posted about Kenny.
__________________
Me: TRUE GENIUS BEGINS, WHERE TRADITIONAL THINKING ENDS
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 01:57 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.