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First, I enjoyed your video! There certainly could be possibilities here for you... Note that the "I wear your shirt" guy's business is based fully on publicity - both in social media (Facebook, Twitter, Youtube, blog, etc.) and traditional media (articles in newspapers, magazines, etc.)... He also uses a smart "scarcity-based" pricing model... When he started in 2009, wearing your T-shirt on Jan. 1 cost $1, on Jan. 2 it cost $2, all the way up to it costing $365 on Dec. 31. This is smart. Why? $1 for free publicity on January 1? It's a bargain!!! Oh, Jan. 1 is not available? Well, $2 for January 2 is still a bargain!! Oh... not available... Umm... You can see how the thought process works. You'd better get August 2 spot for the bargain price of $214, before that day also disappears! Also, when he started, only one business could buy a T-shirt for a particular day. Now, as he's gotten more established, he (and his team) are wearing multiple T-shirts for particular days. His initial plan was smart, as it strongly uses "scarcity." (Read Robert Cialdini's book "Influence" regarding "scarcity" if you haven't done so.) It's the same idea which was used by Alex Tew's "Million Dollar Home Page." And if nothing else, TW... who knows, Hollywood may come knocking at your door! Best wishes, Dien |
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