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Old December 15, 2011, 09:41 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,575
Default How Joe Cossman made a mint selling emergency soap to post WWII Europe

Originally Posted by Phil View Post
Quick Example of An {Extremely} Hot [Specialized] Niche opportunity...

Think Unfortunate... Fortunate... Opportunities into Your Thinking...

{Twistable} Viral Marketing! ... Spinning & Sharing... ''FREE'' Butter with our Friends in Norway...

Or... Online! ... Etc. Etc... Norway needs butter Now! ... Flying & Marketing Butter into Norway... $500 per LB! ...

The result?

Fatter prices. "Online sellers have offered 500-gramme packs for up to 350 euros ($465)."

Wait. What?

People are paying nearly $500 for a pound?

I can't believe it is butter...

Just in Time for the Holidays - A Butter Shortage in Norway...

Stephen Colbert Shows Us That Americans Eat Too Much Butter (VIDEO)...

Ideas! ... Ideas! ... Endless! ... Definitely worth Thinking about...
Hi Phil,

Thanks for the "heads up" on the butter crisis in Norway!

I had some toast with butter for breakfast - just worth a few cents here, but probably worth around $50 in Norway!

(Eating this made me feel like a million bucks, by pretending I was eating it in Norway!)

You also linked to an article which said how this is also due to there being a near-monopoly in dairy products (by a particular cooperative) in Norway... Maybe this low butter supply shows the danger of a lack of competition!

This also reminds me of how Joe Cossman got his start. After returning to civilian life after WWII, he noticed that Europe had a big shortage...

...of soap!

He rang around, and found a company (in the USA) with a big supply of soap - and arranged to sell a huge amount to Europe, for a $1.8 million dollars!

It wasn't as smooth-sailing as it sounds, though...

You can find this story in detail in Joe Cossman's books (I first read it in his book, "Making It!" - coauthored with William A. Cohen.)

You can also read the story (as written by William Cohen) at the link below...,%20No.4.htm

Thanks again, Phil!

Best wishes!


Last edited by Dien Rice : December 17, 2011 at 02:45 AM.
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