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Old December 15, 2011, 08:41 PM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,499
Default How Joe Cossman made a mint selling emergency soap to post WWII Europe

Quote:
Originally Posted by Phil View Post
Quick Example of An {Extremely} Hot [Specialized] Niche opportunity...

Think Unfortunate... Fortunate... Opportunities into Your Thinking...

{Twistable} Viral Marketing! ... Spinning & Sharing... ''FREE'' Butter with our Friends in Norway...

Or... Online! ... Etc. Etc... Norway needs butter Now! ... Flying & Marketing Butter into Norway... $500 per LB! ...

The result?

Fatter prices. "Online sellers have offered 500-gramme packs for up to 350 euros ($465)."

Wait. What?

People are paying nearly $500 for a pound?

I can't believe it is butter...

Just in Time for the Holidays - A Butter Shortage in Norway...
http://www.cnbc.com/id/45643849
http://news.google.com/news/more?hl=...ed=0CDAQqgIwAA

http://www.newsinenglish.no/2011/12/...tter-monopoly/
http://www.vancouversun.com/life/Nor...149/story.html

Stephen Colbert Shows Us That Americans Eat Too Much Butter (VIDEO)...
http://thestir.cafemom.com/food_part..._shows_us_that

Ideas! ... Ideas! ... Endless! ... Definitely worth Thinking about...
http://www.madeinthenow.com/shirt/144.html
Hi Phil,

Thanks for the "heads up" on the butter crisis in Norway!

I had some toast with butter for breakfast - just worth a few cents here, but probably worth around $50 in Norway!


(Eating this made me feel like a million bucks, by pretending I was eating it in Norway!)

You also linked to an article which said how this is also due to there being a near-monopoly in dairy products (by a particular cooperative) in Norway... Maybe this low butter supply shows the danger of a lack of competition!

This also reminds me of how Joe Cossman got his start. After returning to civilian life after WWII, he noticed that Europe had a big shortage...

...of soap!

He rang around, and found a company (in the USA) with a big supply of soap - and arranged to sell a huge amount to Europe, for a $1.8 million dollars!

It wasn't as smooth-sailing as it sounds, though...

You can find this story in detail in Joe Cossman's books (I first read it in his book, "Making It!" - coauthored with William A. Cohen.)

You can also read the story (as written by William Cohen) at the link below...

http://www.stuffofheroes.com/Vol.%204,%20No.4.htm

Thanks again, Phil!

Best wishes!

Dien

Last edited by Dien Rice : December 17, 2011 at 01:45 AM.
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