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How Joe Cossman made a mint selling emergency soap to post WWII Europe
Thanks for the "heads up" on the butter crisis in Norway!
I had some toast with butter for breakfast - just worth a few cents here, but probably worth around $50 in Norway!
(Eating this made me feel like a million bucks, by pretending I was eating it in Norway!)
You also linked to an article which said how this is also due to there being a near-monopoly in dairy products (by a particular cooperative) in Norway... Maybe this low butter supply shows the danger of a lack of competition!
This also reminds me of how Joe Cossman got his start. After returning to civilian life after WWII, he noticed that Europe had a big shortage...
He rang around, and found a company (in the USA) with a big supply of soap - and arranged to sell a huge amount to Europe, for a $1.8 million dollars!
It wasn't as smooth-sailing as it sounds, though...
You can find this story in detail in Joe Cossman's books (I first read it in his book, "Making It!" - coauthored with William A. Cohen.)
You can also read the story (as written by William Cohen) at the link below...
Thanks again, Phil!
Last edited by Dien Rice : December 17, 2011 at 01:45 AM.
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