SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old December 28, 2011, 11:26 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,526
Default Easy peasy no selling marketing of your coupon booklets...

vintage Don Alm...

Make a mockup.

You can use the same booklet, just replace the cover with your mock up...and many times, just go ahead and make a name branded one...when you use a template, you can simply use the find and replace features of your text Joe's Cafe can easily become Betty's Diner...and in just a couple of minutes, you have a custom made mock up...

So, prep. Drive down a business street, take pics, go home and make mock ups. Next day, walk down or drive to the businesses most likely to use coupons HINT, they already do in some other media...

postcards, valpaks, coupon clipper type of mail...

these people are already spending money...

walk in...hand owner/manager the mock up...simply say it is a special coupon booklet that brings back customers week after week...NOT a one time use coupon that costs hundreds of dollars to place...but a low cost per person for REPEAT business and a referral program to get new customers...

NOW, just as I gave a nod to Richard Dennis for his cookie...and Jimmy Krug for his booklets ideas, and Paulette Ensign the Booklet Baroness (sez I)...

I must tip the hat to Don Alm for his mock up, and Steve DiMarco for his referral idea, although I've twisted and turned (otherwise known as Phil'd) the ideas and turned it into a cash cow.

What I do very differently is...I limit how many a new customer can is a low cost, no brainer, TEST and see, I'm not allowed to sell more than this...THEN if it works, next month you can order more.

Rather than a COUPON or one time use, and being in a pak, or one of a 100 or even on 10,000 postcards along with others...

This is YOUR coupon book for YOUR customers to get them to come in more often, to help refer other people to you...and it is a simple test...with a custom designed booklet...turn around time in 3 days...

HAVE the sample specials ready for them to see...restaurants, do a weekly special, or by the day...come in any Tuesday (June for example) and get a free bottomless cup of coffee with any breakfast.

Wed is free dessert night with any dinner

Saturday is a bo go offer, maybe...

With a dry cleaner, the coupons are for specific items, weekly specials, etc.

THEY can design their own offer, just guide them to what is easy for you to do and promotions you know get results.

When doing a multiple business book, use their business cards, and/or their logos and create a one time offer for them...

OK, that's about it, not much more I can tell you unless I come and do it for you, and that ain't gonna happen, fair enough?

I'm open to questions, iffin you have some...if not, I'll close this discussion and move on to beans, or back to the future as I might refer to it.

Best advertisers are those already using coupons, easy to find, just go to USPS and look in trash can near the private'll see tons of val paks, coupon clippers and yea, even giant postcards in the trash.

Tell the biz owner this is where you found their ad...

Sweet magic words which sell my origami coupons like mad.

Gordon Jay Alexander
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 02:01 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.