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NO BLATANT ADS PLEASE
Through the years we've had many a person contribute to the whole advertising, coupon and promotion discussions.
Right NOW there is a member here doing exactly as you did...and a couple of others, none of whom post, are using twists to their ad projects.
Yes, I have no doubt you can get at least twice or even multiple times greater from the booklets.
I've dealt with many a tradesman, and, uh, NO thanks.
I wanted a quick and easy, in and out, wham bam, yes or no...easy peasy sale...and one which could be fulfilled in a day or two without much effort.
Roofers, plumbers, electricians, etc. are at times hard to get hold of because they are often working...and you have to meet them at their schedule.
With 1000s of businesses available, I walk in, find the manager or owner, and if NOT there, leave my two pieces anyhow...if they get it, and see it, and want it they call me back.
Just too many businesses to make the offer to. In...OUT, with a YES or NO, no selling (in my mind), no explaining, no getting a 3rd party approval...they get it...or they don't.
The attitude, the one of playing a game I can't lose, is very different than the desperate space salesman...or times salesman...in other words, even showing a big postcard ( a hot rage right now cause some Warrior did a great campaign)....is a hard sell.
A buck fifty a customer who repeats over and over and over...no ONE time deals like a new roof or a big home remodeling project...
I'm talking donuts...and selling more of them...
Bacon and Eggs
A clean dress or pants suit
businesses which rely on repeat customers...these are my first tier...
then businesses which would be used now and then...
and when there is time...I can include the roofer into the general area booklet, like The Best of Akron Booklet...but, it has been my experience, and mine alone, I don't know what other's do...
But, if I keep it simple, affordable, make enough profit to make it worth my time and effort...then I'm a happy guy...if I were younger and had the ability to concentrate on one thing...then there would be time for roofers, plumbers etc.
ONE credit union or bank booklet every once in a while, dealing with only one person...can give you more income than having to deal with 5 people who take my TIME and energy.
Which brings me to this...
To each his own. Sure, guys like Don Alm well into his 60s or maybe 70 by now, can hit the streets and go through some shoe leather...but, that's work.
I take a stroll, a walk, a little exercise...have my business in my pocket...walk in, hand em a booklet..yes or no...back to my exercise. When I get 3, or if 90 minutes has gone by...I'm done for the day.
For some newer Sowpubbers, and younger guys and gals reading...
you and do this and many other businesses and make money all day long 1001 different ways.
I've found over the years, the lower the cost, and if it can show value, be easily understood, doesn't require much thought or time on the business, it is a much
AND VIRTUALLY A YES...WIN/WIN DEAL...
The small potatoes approach can work to build a heaping helping of quick cash without getting to tired out...I'm tired out...or have been...now it is time to RE
Thanks Cornell for sharing, if I were a young stud like you, I'd certainly be working harder...see you on the beach.
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