SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #7  
Old December 31, 2011, 02:59 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,499
Default Designed toilet paper covers... the next home decorative trend? :)

Quote:
Originally Posted by Glenn View Post
I think I've got a sure loser in 2012.

But then I thought it was silly to buy covers for cell phones to match
my outfits. Silly me.

Toilet Paper is a 10 billion industry in the USA.

Cottonelle wanted to get a leg up on their competition.

So they hired a designer.

Have started Pre-selling Designer TP ROLL COVERS for toilet paper
at www.respecttheroll.com

If twer me.

I'd have done lots of Testing on the QT - 1st.

Glenn
Hi Glenn,

Thanks for linking to that site...

It's interesting - since when you start reading it, it's full of humorous "mock" news - all designed to promote their product...

For example, under the headline "Ice fishermen add roll covers to their must-have gear this season", it says...
The sport of ice fishing has seen many improvements this season, most prominently the inclusion of roll covers in the facilities. Mick Reynolds, superintendent out at Moon Lake, gave us the reason behind the big push to improve the bathroom amenities. "Some of these men are out here from the time the lake freezes to the time it melts. The quality of the commode matters," he said. "So we switched to Cottonelle and brought in those designer roll covers for the spares."

Fisherman John Timber is happy to see the changes. "Your toilet paper can see some hard times out there in the elements. The last thing you want is a frozen sheet."

Itís been a pretty good season for nearly everyone out on the lake, with a high count of perch, walleye and respected rolls.
If you click on "About Our Town" - you'll see it's all about a (fictional) town called "Where The Sun Don't Shine"!

I don't know how successful this promotion of theirs will be... But the website is an interesting example of (humorous) copywriting!

(From what I've read, "humorous" copywriting can be dangerous... Since you might entertain, but never get around to really "selling" the benefits of the product, or making a strong "call to action"!)

Very interesting, though... Who knows, a year from now, toilet paper covers could be the "thing to get" to keep up with the Joneses...!

Best wishes!

Dien
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

ADD or ADHD?? Here is one technique. A.I. I. P.
11 year old post. Good time to think about it.
Saturday morn rant, rave and ramblings. GURUS. Wanna be one?
Excrement! So said Herschell Gordon Lewis to us a few years back.
NEW and different COPYWRITING course. Limited.

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 05:27 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.